Global analyst firm CCS Insight has revealed its predictions for 2019 and beyond. This year, the list of 100 predictions focuses on CCS Insight’s vision for artificial intelligence, the Internet of things, smart cities and smart home developments, 5G, the digital workplace, new consumer devices, media and the moves of major technology players such as […]
Nielsen Catalina Solutions (NCS) has announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, OTT and connected TV. With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store purchase […]
Tru Optik, the audience intelligence and data-management platform across OTT and connected TV (CTV), and SpotX, the global video advertising and monetisation platform, have announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns. Powered by Tru Optik’s OTT Data Marketplace, publishers using SpotX’s Audience […]
Placed and Adobe have entered into a strategic partnership to measure the impact of linear TV advertising on store visitation. Adobe Advertising Cloud TV can now attribute those dollars to store visits via Placed Attribution for TV. Launched in June 2018, Placed Attribution for TV measures the impact of linear, addressable, and OTT advertising on […]
Facebook is offering companies who advertise on its social media platform more selective video choices, addressing some of the concerns brands – and competitors – have expressed. Facebook, in a blog post, revealed it will now allow companies to advertise on premium video content through the In-Stream Reserve program. The Facebook-selected content, which it said […]
FreeWheel, a Comcast company and advertising management solution, has launched its Q2 2018 Video Monetisation Report (VMR), which shows continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising. In Europe, despite the arrival […]
When promoting Christmas sales or products, it’s more important than ever to have an omnichannel strategy that does not rely too heavily on traditional linear TV. This is according to a survey of 2,000 US consumers and 1,000 UK consumers, conducted by OpenX, the independent ad-tech provider. More than half (53 per cent) of all […]
RTL Group and ITV, the UK commercial television network, have signed an agreement to strengthen and extend their existing partnership in international advertising sales. According to the agreement, RTL AdConnect will represent ITV on a global level outside the UK and foster closer collaboration in advertising technology. In addition, Kelly Williams, Managing Director, Commercial at […]
AT&T, the US telco giant, has confirmed the launch of Xandr, its new advertising company led by CEO Brian Lesser. Xandr encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus, which will continue to support its US and […]
eMarketer has significantly lowered its projections for Snapchat’s UK ad revenues for 2018 and beyond, as an increasingly automated buying system brings down prices. This year, Snap will generate £68.4 million (€74.9m) in net UK ad revenues, lower than the £104.8 million ($134.9 million) eMarketer had projected in March. The downgraded figures are mainly due […]