Online video revenue, comprising net ad spend and subscription fees, will grow at an 18 per cent CAGR across Asia Pacific between 2018 and 2023, climbing from ~$21 billion (€18.33bn in 2018 to $48 billion by 2023, according to Asia Pacific Online Video & Broadband Distribution, a new report from analyst firm Media Partners Asia […]
Streaming giant Netflix is testing video adverts between episodes to promote its original content. Users have reported seeing ads for its stand-up specials as well as the latest season of Better Call Saul. The advertising has so far only been rolled out to a selected group of subscribers, as part of a controlled test. A number […]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. eMarketer forecasts
Vodafone Spain has submitted a complaint to regulator CNMC against Movistar over alleged breaches of competition rules in its football pay-TV offers. Vodafone has asked the CNMC to step-in and order Movistar to eliminate its promotion of free-of-charge football until 2019 arguing that it is an abuse of a dominant position to the detriment of […]
The Competition and Markets Authority (CMA) has launched an investigation into whether celebrities are making it clear when they are paid to endorse a product on social media. The CMA said social media influencers have the power to influence the shopping habits of millions with posts endorsing goods or services, but they may not be […]
Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90 per cent of this growth, according to the firm’s Television & Media Strategies (TMS) report, TV’s Transformation: […]
YouTube has pulled a five-second teaser trailer for upcoming horror movie The Nun after a number of users complained that it was too frightening. The trailer was essentially a jump-scare tactic similar to the prank videos that were popular in the early days of YouTube, where users would be asked to focus on a small […]
TVSquared, TV performance analytics and optimisation specialist, has opened TVSquared Latin America. The Miami-based offices will support the world’s fourth-largest advertising market, which accounts for more than $28 billion in annual TV spend. Calum Smeaton, CEO and founder, TVSquared, commented: “While the role of TV is strong in Latin America, the use of real-time TV […]
Disney is the ultimate media brand and a genuine giant that is determined to be ever bigger with the takeover of 21C Fox. And many parts of the empire are still money machines. But it was a new and very small part of the group that drew some attention in the results. ESPN+ is symbolic […]
Dentsu’s Cyber Communications (CCI) and SpotX have announced a partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan. SpotX, a global video advertising and monetisation platform, offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, as well as in-depth analytics and reporting. This partnership will allow broadcasters […]