This summer, many millions of people across the globe will tune in to watch the 2014 FIFA World Cup, and that will include 90 per cent of UK Twitter users, according to a new study from GlobalWebIndex cited in the Twitter UK Advertising Blog. The study highlights how many UK users will be tweeting throughout […]
White-label video publishing company thePlatform has announced at NAB a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe Primetime and thePlatform’s mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers. […]
Spending on ads served to Internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Digital spend will be up 14.8 per cent over 2013 levels, according to the forecast, and will make up just over one-quarter of […]
blinkx, the Internet Media platform, has anounced the launch of Branded Content Hubs. Available to top brands and media partners, Branded Content Hubs are a new series of immersive channels built on short and long form videos from recognisable networks, professional sports, studios and more. Advertising will be placed against the videos in each Content […]
ITV’s commercial boss Simon Daglish has warned big brands that want to become programme makers that “90 per cent of advertiser made content is crap”. Daglish told the Ad Week Europe conference in London that most consumers “don’t give a stuff” about brands. “Most people do not want a one-to-one relationship with a brand,” he […]
blinkx has issued a detailed rebuttal to allegations that it used questionable tactics to boost revenues. The company has been fighting to restore its reputation since in January when a Harvard Business School professor published a critical blog post that prompted blinkx’s share price to fall 30 per cent. Although online advertising revenues are expanding […]
Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week […]
SQAD, the largest independent source in the US for TV, radio and digital costs and analysis, has announced the results of its in-depth study of 2013 advertising costs for TV and the Internet. For the first time ever, SQAD has created a comparison of four of its Media Databases from a CPM perspective: Display, Cable […]
Microsoft is launching its Video Network in the UK, which will allow advertisers to buy pre-roll video ads programmatically across its MSN content portal, along with 350 publishers that are part of the network. Rival Google owns YouTube while AOL boasts web advertising platform Adap.tv, which this week launched a programmatic network. Microsoft is aiming […]
Highwinds has become the exclusive CDN (content delivery network) provider for LiveRail, the video monetisation platform for publishers. Highwinds has a strong foothold in the ad tech space, with nearly 20 top platforms currently on its customer roster. These advertising properties leverage Highwinds CDN for reliable global delivery of rich media ads to connected devices. […]