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Univision joins Nielsen’s Addressable TV beta programme

Univision joins Nielsen’s Addressable TV beta programme

Univision Communications, the Hispanic media company in the US, is joining Nielsen’s Addressable TV platform beta programme. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad…

Analysis demonstrates anti-fraud programme success

The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released a snapshot of ad fraud in the United…

Data: UK lockdown drives TV to mobile usage levels

Data: UK lockdown drives TV to mobile usage levels

Consumer analytics company Viewers-Logic has released data revealing the extent of changing media consumption habits in the wake of the Coronavirus lockdown. Overall, the data shows that just before the…

MediaMath expands partnership with TVSquared

TVSquared, a global player in TV attribution, has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimise…

Research: Lockdown boosts AVoD appeal

Research: Lockdown boosts AVoD appeal

The majority of consumers would watch targeted adverts to be able to access video content for free, according to research from advertising technology and consumer insights provider Rakuten Advertising. The…

Sky’s AdSmart SME100 support scheme

Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns…

Roku unveils OneView Ad Platform

Roku has unveiled its OneView Ad Platform, a single platform leveraging TV identity data from the leading TV streaming platform in the US to manage advertising — across OTT, desktop…

Viant integrates with WideOrbit

People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads…

Ampersand, Verizon Media advanced TV partnership

Ampersand and Verizon Media have announced a strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller…

Survey: 75% say brands should acknowledge Covid-19 in ads

Survey: 75% say brands should acknowledge Covid-19 in ads

A study from Freewheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75 per cent of UK consumers think brands should acknowledge the Covid-19…

CIMM Smart TV, STB data best practices study  

CIMM Smart TV, STB data best practices study   

The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching…

AT&T combines WarnerMedia and Xandr

AT&T is taking the next step in its transformation as a modern media company, combining WarnerMedia and Xandr to create what it suggests is a better advertising value proposition for…

Consultant calls for FTA addressable data body

Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that…

Study: Covid-19 ads positive impact on brand favourability

Study: Covid-19 ads positive impact on brand favourability

Data from Unruly, the programmatic video marketplace, has found that directly addressing the Covid-19 pandemic appropriately in TV commercials has had a positive impact on brand favourability in the US…

ITV launches The People’s Ad Break

ITV Commercial is inviting ITV viewers to become the stars of the ad break as they launch The People’s Ad Break, a dedicated TV ad spot which will see familiar…