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Australia: Addressable TV advertising reaches over 9m

Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires like smart TVs, and streaming devices. However,…

Online video adspend to rise 27.5% this year

Online video adspend to rise 27.5% this year

Advertiser expenditure on online video continues to grow rapidly thanks to a boom in mobile consumption and most of that spending is going on social platforms – despite concerns over…

Report: Marketers struggling to master Connected TV ads

By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population,…

Report: China spearheads APAC online video rev growth

Online video revenue, comprising net ad spend and subscription fees, will grow at an 18 per cent CAGR across Asia Pacific between 2018 and 2023, climbing from ~$21 billion (€18.33bn…

Netflix tests ads for original content

Streaming giant Netflix is testing video adverts between episodes to promote its original content. Users have reported seeing ads for its stand-up specials as well as the latest season of Better…

US connected TV audience grows, but ad-spend lags

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. eMarketer forecasts…

Spain: Vodafone ‘Movistar abusing football rights’

Vodafone Spain has submitted a complaint to regulator CNMC against Movistar over alleged breaches of competition rules in its football pay-TV offers. Vodafone has asked the CNMC to step-in and…

UK: CMA probes celebrity social media endorsements

The Competition and Markets Authority (CMA) has launched an investigation into whether celebrities are making it clear when they are paid to endorse a product on social media. The CMA…

Analyst: Global subscription, ad revenue to reach $559bn

Analyst: Global subscription, ad revenue to reach $559bn

Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion.…

YouTube bans horror trailer

YouTube bans horror trailer

YouTube has pulled a five-second teaser trailer for upcoming horror movie The Nun after a number of users complained that it was too frightening. The trailer was essentially a jump-scare…