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Report: Premium video grows as it becomes more addressable & data-driven

FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers…

Spain: 6% fall in TV advertising

Spain’s TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy…

beoutQ runs promos for Premier League

beoutQ runs promos for Premier League

beoutQ, the TV piracy operation that has allegedly stolen legitimate broadcast rights to most high-profile sports over the Middle East, is running on-air promotional ads ahead of the opening games…

Zenith: Brands shying away from Internet advertising

The Internet looks set to lose its lead as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free space to…

Survey: ‘Ad spend growth expected’

Over 100 CEOs and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total…

SCN delivers digital ads to UK FTA audience

Sports Channel Network (SCN), the UK based Free to Air OTT channel, has become the first sport channel to deliver digital advertising to a free to air broadcast audience using…

Report: Advertisers out gun Cricket WC sponsors

Report: Advertisers out gun Cricket WC sponsors

Insights from marketing technology company, 4C Insights, reveal that Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the…

Tremor, YuMe CTV ad partnership

Tremor, YuMe CTV ad partnership

Tremor Video, the programmatic video platform, has combined its capabilities with YuMe by RhythmOne, a specialist in Advanced TV solutions. The new integrated company aims to provide advertisers with even…

TDG: Ad-supported Netflix tier would be well received

Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of programming and growing debt, so goes…

Sky Media rolls out Analytics for addressable TV

Sky Media rolls out Analytics for addressable TV

Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first…

Survey: 77% Singaporeans open to AVoD at reduced price

Brightcove, a global provider of cloud services for video, has published its annual OTT TV market study for Asia, The 2019 Asia OTT Research Report, conducted with research partner YouGov,…

Google official supporter of Tokyo 2020

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has welcomed Google as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme. The company…

The Q India, Mediology ad sales partnership

QYOU Media has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad…

Report: 49% video ad impressions go to Connected TV

With impressions increasing nearly 60 per cent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, according to the latest Video Benchmark Report from…

Report: 30s TV ads best performing in UK market

Report: 30s TV ads best performing in UK market

TVSquared, a specialist in TV attribution, has released the findings of its 2019 UK Direct-to-Consumer (DTC) TV Advertising Performance report. Three quarters of UK viewers (75 per cent) have second screen devices nearby…