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DISH Media partners FreeWheel

FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based…

Report: Addressable TV ads set to boom

Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink…

Report: US online video advertising revs to reach $27bn

Report: US online video advertising revs to reach $27bn

Advertising video on-demand (AVoD) service providers in the US are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. Armed with a massive…

Analysis: Holiday programming ads see 10x higher response rate

As the holiday season is well underway, advertisers feel the pressure to deliver successful campaigns, and as TV advertising accounts for about half of all holiday ad spend, it is…

Tru Optik partners with JamLoop

Tru Optik, the AI and data-management platform (DMP) across OTT and Connected TV (CTV), has announced a partnership agreement with JamLoop, a streaming TV and video advertising buying platform, to…

Prediction: 5G to replace fibre networks in 2020

As 2019 draws to a close, Juniper Research has created its list of the top 10 technology predictions for 2020. The Top 10 5G – Last-mile fibre rollouts to be…

Forecast: Global TV ad revenue to slow

GroupM has revised its original predictions from June 2019 for the global advertising market. Despite solid growth in the US and UK, overall conditions have led GroupM’s Global President of…

Bank: “Worse to come for EU commercial broadcasters”

An ‘end of year’ assessment report from investment bank Exane/BNPP on Europe’s commercial broadcasters praises some, but warns clients on others. The problem, says the bank’s report, is that for…

Plex launches AVoD service globally

Plex launches AVoD service globally

Streaming media company Plex has confirmed that its global ad-supported video on demand (AVoD) offering is now available, making it the most widely available AVoD offering in the industry, reaching…

Duracell scores with Amazon and Chelsea FC

Duracell scores with Amazon and Chelsea FC

Duracell became the first advertiser football fans saw when they tuned in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on the evening of Tuesday…

Kantar: “Media Industry facing digital paradox in 2020”

According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on…

Tru Optik, Anzu.io partner for in-game targeted ads

Tru Optik, Anzu.io partner for in-game targeted ads

Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and…

Forecast: Traditional TV advertising flat in 2020

GroupM has published its latest UK ad forecast which provides an even larger growth projection for 2020 than was originally predicted in its June forecast. One of the major reasons…

Sourcepoint OTT compliance solution launch

Digital advertising ecosystem compliance platform Sourcepoint has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within OTT and connected TV (CTV) environments. As part…

Survey: 80% of broadcasters look to personalised ads

Survey: 80% of broadcasters look to personalised ads

Four-fifths of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services as a result of hesitance around adopting cloud technologies, according to research…