Home » Archives by category » Broadcast » Advertising (Page 3)

US digital ad spend hits $49.5bn in H1 18

US digital advertising revenues for the first six months of 2018 soared to $49.5 billion (€43.8bn) – the most advertisers have ever spent on digital media in a first half…

Report: Advertisers to spend $30bn on mobile video ads in 2019

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth…

Big TV Festival grows for 2019

Big TV Festival grows for 2019

After the success of the inaugural Big TV Festival – which showcases commercial TV’s cultural influence and power as a business partner for brands – earlier in 2018, UK broadcasters…

Com Hem delivers personalised ads with Edgeware

Edgeware has revealed that Com Hem, Sweden’s largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to prepare the TV/video content for Internet…

Report: APAC pay-TV to grow 5%

Report: APAC pay-TV to grow 5%

Pay-TV revenue in Asia Pacific, comprised of subscription fees and local and regional advertising sales, will top $56 billion (€48.95bn) in 2018 after 5 per cent annual growth, according to…

SMI: Hispanic TV revenue flat for 2017-18

SMI: Hispanic TV revenue flat for 2017-18

Standard Media Index (SMI), a source of ad pricing and revenue data, has unveiled data for Hispanic Television during the 2017-18 Broadcast Season. Data from SMI’s new and improved AccuTV…

Report: Connected TV video ads outperform other platforms

Report: Connected TV video ads outperform other platforms

Extreme Reach, the complete creative asset management platform for the ad industry, has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report…

Report: Linear TV continues decline

Report: Linear TV continues decline

GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s…

Report: US TV maintains YoY revenue

Standard Media Index (SMI), a source for ad pricing and revenue data, has unveiled US television figures for the 2017-18 Broadcast Season. This month marks the start of the company’s…

Analyst: TV to represent 80% of video ad spend

The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new…