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‘Second screening’ makes ads more effective

‘Second screening’ makes ads more effective

Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet…

Study: YouView users mix different viewing patterns

UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the…

Mediaset, Atresmedia face €5bn compensation claims

Mediaset, Atresmedia face €5bn compensation claims

Spain’s two largest TV groups, Mediaset and Atresmedia, could face €5 billion compensation demands if the CNMC (Comisión Nacional de los Mercados y la Competencia) probe into their allegedly-illegal ad…

CBS and Nielsen DAI collaboration

CBS and Nielsen are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television in the US, helping to actualise and progress addressable…

Spain: Pay-TV revenues up 14%

Revenues from pay-TV in Spain increased by 14 per cent in 2017, according to Spain’s competition and markets watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC). Pay-TV…

Spain: Mediaset, Atresmedia, under CNMC scrutiny

Spain: Mediaset, Atresmedia, under CNMC scrutiny

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has launched a probe into alleged anti-competitive advertising practices undertaken by the largest TV companies Mediaset and…

Cisco pulls YouTube ads

US network technology giant Cisco has pulled all its advertising from Google’s YouTube platforms for “brand safety”. In a blog post, Cisco Chief Marketing Officer Karen Walker said: “At Cisco,…

SpotX expands partnership with zvelo

SpotX, the global video advertising and monetisation platform, is increasing brand safety vetting through identification and categorisation of fake news sources by integrating new advances from zvelo – one of…

eMarketer: “Broadcast TV targeting remains minimal”

In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or…

Report: Time with online media to surpass linear TV

Report: Time with online media to surpass linear TV

According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online…