Home » Archives by category » Broadcast » Advertising (Page 3)

Research: Emotive ads get better sales

Research: Emotive ads get better sales

TV advertisements that generate strong emotional reactions deliver a stronger sales impact, a new study by marketing science academic Professor Karen Nelson-Field has found. The study,…

Australia: Inquiry into digital platforms

Australia: Inquiry into digital platforms

Australia’s Federal Government has formally directed the Australian Competition & Consumer Commission (ACCC) to commence an inquiry into digital platform providers such as Facebook and Google. The ACCC’s inquiry will…

TV still leading medium to learn about new products

TV still leading medium to learn about new products

Research has shown that in a world of digital and social media, TV is still the main medium by which consumers learn about new product launches. Some 44 per cent…

Swrve supports OTT platforms

Swrve, the US specialist in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support digital media streaming platforms, including Apple TV, Roku, Android TV, and…

Broadcasters need Advanced Advertising to compete with online

International research and strategy consultancy MTM has released a report that explores US industry perspectives on the future of live and linear broadcasting in an OTT world The research, sponsored…

UK broadcasters launch The Big TV Festival

UK commercial broadcasters Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. Co-produced with Thinkbox, the marketing body for…

Research: Mobile 2nd-largest ad medium

Research: Mobile 2nd-largest ad medium

Mobile adspend across all formats is expected to reach $98.3 billion (€82.9bn) in 2017, representing almost a quarter (23 per cent) of worldwide advertising expenditure, according to new analysis from…

Innovid survey: Video marketing expectations for 2018

Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers…

Digital advertising growth fuelled by mobile and video

IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5 per cent to €22.2 billion for the…

UK TV ad market readies for Xmas boom

UK TV ad market readies for Xmas boom

UK advertisers are expected to commit £1.2 billion (€1.34bn) on TV ads in the coming weeks, with a record-breaking £6 billion projected to be spent on all forms of marketing…