Advanced Television

Targetted

France: Targeted TV ad alliance formed

Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]

February 4, 2022

Roku OneView launches Nielsen DAR audience guarantees

Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]

February 2, 2022

Research: Relevance combats ad resistance

Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]

January 25, 2022

VideoAI service from Comcast Technology Solutions

Aiming to provide a scalable managed service for global media companies that leverages capabilities developed and deployed by leading media and technology companies, media and entertainment technology specialist Comcast Technology Solutions, has launched a new service, Video Artificial Intelligence (VideoAI), for customers across the globe. VideoAI is a software-as-a-service (SaaS) that can help companies understand […]

January 20, 2022

Cinedigm to acquire DMR

Streaming services specialist Cinedigm has reached an agreement to acquire Digital Media Rights (DMR), a streaming, advertising, and content distribution company. Founded more than a decade ago by media industry veterans Michael Hong and David Chu, DMR focuses on four key streaming businesses. First, the company is a leading global distributor of feature films and […]

January 7, 2022

RTL sells VideoAmp stake

RTL Group has completed the sale of its entire shareholding in VideoAmp, a US software and data company for media measurement, for $104 million (€92 million) in cash. The transaction was carried out as a share buyback by VideoAmp and became effective on January 4th 2022. RTL Group’s shareholders will benefit from the transaction in […]

January 6, 2022

Comscore Everywhere measurement standard launches

Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]

January 6, 2022

Nielsen CTV Streaming Signals ads solution

In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, audience measurement, data and analytics specialist Nielsen is launching Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. Claimed as a first-of-its-kind […]

January 5, 2022

Study: HBO Max beats Disney+ in holiday social ad wars

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

December 23, 2021

Microsoft to acquire AT&T’s Xandr

As it continues its asset disposal, AT&T has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft, with Xandr, says […]

December 22, 2021