Aiming to provide a scalable managed service for global media companies that leverages capabilities developed and deployed by leading media and technology companies, media and entertainment technology specialist Comcast Technology Solutions, has launched a new service, Video Artificial Intelligence (VideoAI), for customers across the globe. VideoAI is a software-as-a-service (SaaS) that can help companies understand […]
Streaming services specialist Cinedigm has reached an agreement to acquire Digital Media Rights (DMR), a streaming, advertising, and content distribution company. Founded more than a decade ago by media industry veterans Michael Hong and David Chu, DMR focuses on four key streaming businesses. First, the company is a leading global distributor of feature films and […]
RTL Group has completed the sale of its entire shareholding in VideoAmp, a US software and data company for media measurement, for $104 million (€92 million) in cash. The transaction was carried out as a share buyback by VideoAmp and became effective on January 4th 2022. RTL Group’s shareholders will benefit from the transaction in […]
Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, audience measurement, data and analytics specialist Nielsen is launching Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. Claimed as a first-of-its-kind […]
Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]
As it continues its asset disposal, AT&T has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft, with Xandr, says […]
The Global Video Measurement Alliance (GVMA), a coalition spearheaded by digital video audience measurement specialist Tubular Labs, has confirmed the UK’s LADbible Group and Germany’s ZDF (Zweites Deutsches Fernsehen) as new members. These additions to the GVMA continue a global expansion of collaboration aimed to unite brands, agencies and publishers around the world to establish […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
Real-time cross-platform TV ad measurement specialist iSpot has agreed a four and a half year licensing deal for all smart TV data from LG Ads Solutions, the advertising and data platform from LG Electronics. The deal gives iSpot access to LG on-the-glass programme and ad data from more than 20 million opted-in smart TVs from […]