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Tru Optik closes $10m venture round

Tru Optik, a specialist in targeting, measurement, and privacy management, has announced the close of a $10 million (€8.9m) venture round led by MitheraCapital. Additional investors in the round include…

ITV’s McCall: “BritBox not too late”

ITV’s McCall: “BritBox not too late”

Carolyn McCall, chief executive of UK commercial public service broadcaster ITV, has refuted a suggestion that the proposed BritBox SVoD service it is planning in partnership with the BBC was…

Virgin Media and Sky confirm AdSmart start

Virgin Media and Sky confirm AdSmart start

Virgin Media and Sky have revealed that AdSmart technology for addressable TV advertising will be available on the Virgin TV footprint in the UK from July 1st. The companies say…

Globecast partners with SnifferCat

Globecast, the global solutions provider for media, has announced a partnership with SnifferCat to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximise OTT revenues.…

Comcast taps into Smart TV data with Inscape

Comcast taps into Smart TV data with Inscape

FreeWheel, a Comcast company and global advertising management solution, has announced an agreement with Inscape, the smart TV data company with viewing data from more than 10 million VIZIO smart TVs in…

Kaltura, 3SS team for Cloud TV services

Kaltura, the video technology provider, and 3 Screen Solutions (3SS), a provider of software solutions for STB and multiscreen digital entertainment, have jointly announced the launch of a new solution…

Disney, Comcast, NBC et al addressable standard effort

A number of US media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a…

Tremor Video DSP expanding Connected TV solutions

Tremor Video DSP, the programmatic video platform, has announced the expansion of its suite of connected TV (CTV) capabilities that features its exclusive data partnerships. Through its platform, marketers are…

Linius, Hemisphere partner for hyper-personalised advertising

Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s…

Sorenson deal boosts Nielsen Smart TV adressability

Sorenson deal boosts Nielsen Smart TV adressability

Analytics specialist Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.…

Report: Connected TV surge in digital advertising

Report: Connected TV surge in digital advertising

Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV)…

Amobee integrates Nielsen data

Digital advertising technology provider Amobee has secured an agreement with measurement and data analytics company Nielsen to power the convergence of TV and digital for brands and agencies in the…

First Addressable TV ads in Spain

Spain’s TV group Atresmedia has launched the first Addressable TV format on FTA in the country, with targeted and personalised advertising. Branded Digital Skin, the new hybrid ad format uses…

Channel 4 launches Dynamic TV

Channel 4 launches Dynamic TV

Channel 4 has launched Dynamic TV – a new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs…

WarnerMedia launches Content Innovation Lab

WarnerMedia has revealed plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative…