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Liberty Global invests $7.5m in Samba TV  

In a move aimed at helping next-generation TV data company Samba TV to develop new TV audience products utilising viewing data and fuel further international expansion, Liberty Global, the world’s…

Nielsen powers audience-based buying marketplace

Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives.…

Cable MSOs team for advanced ads

Cable MSOs team for advanced ads

US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell…

Fullscreen acquires Reelio

Fullscreen acquires Reelio

Digital media company Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their…

SpotX partners with Switch Media

SpotX partners with Switch Media

SpotX, a global video advertising and monetisation platform, has announced compatibility with Switch Media, a cloud-based streaming company, to power server-side ad insertion (SSAI) for personalised advertising across live, sports,…

Akamai ad insertion for SonyLIV cricket

Akamai Technologies, the cloud delivery platform, has announced that SonyLIV, the premium VoD service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai’s…

Pluto TV teams up with SpotX

Pluto TV teams up with SpotX

SpotX, a video advertising and monetisation platform, has extended their strategic partnership with Pluto TV, a free OTT television service in the US. As part of the renewed collaboration, SpotX…

TF1, Orange distribution pact

French commercial broadcaster TF1 Group and multiplay telco Orange have signed a new global distribution agreement reinstating distribution by Orange of all TF1 group channels, and of the non-linear services…

Study: Facebook tops YouTube for branded video ads

Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a…

Sinclair selects Tru Optik and ZypMedia

Tru Optik, the audience intelligence and data-management platform, has announced a partnership with ZypMedia, an enterprise software company for local advertising, to power an OTT marketplace for Sinclair Broadcast Group.…