Magnite, Experian strategic integration
Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the independent sell-side platform, and Experian, a player in consumer data and identity solutions, aim to optimise advertising capabilities by activating Experian’s Consumer View in Magnite Access, an omnichannel audience product suite. This marks one of Experian’s […]