Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]
RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]
A poll from data intelligence company Morning Consult reveals that 69 per cent of US adults think ads on streaming services are repetitive and 79 per cent are bothered by that experience. And paradoxically, 51 per cent said they’re bothered by irrelevant ads, but 64 per cent said they find targeted ads to be “invasive.” […]
Samsung Ads Europe reveals in its latest report on the Samsung Smart TV landscape, Behind The Screens, that streaming habits, accelerated by the pandemic, have become routine as consumers adjust to post-lockdown life. Samsung Ads Europe, the media and advertising division of Samsung Electronics, leveraged insights from millions of Samsung Smart TV devices across ‘EU5’ […]
FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]
ITV has announced a new addressable innovation to users of their self-service programmatic platform, Planet V. Weather Targeting enables the automation of campaigns to go live, pause, or adjust creative copy on ITV Hub the moment their specified weather criteria is met across any one of ITV’s 22 broadcast regions, and features real-time options to […]
Findings from connected device and platform specialist Roku’s study of UK consumer TV viewing behaviour and preferences show that TV streaming has reached a tipping point, with nine in 10 survey respondents saying they are TV streamers versus only seven in 10 who use traditional pay-TV services such as Sky, BT and Virgin Media. This […]
Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social When asked if […]
ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced enhancements to ThinkAdvertising that bring even more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams. Chief among the enhancements is the ability to blend first-party behavioural […]
Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]