Advanced Television

Targetted

Beachfront addressable TV ads with VIZIO

Beachfront, the convergent TV advertising platform, has announced the completion of a national addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. “Widespread and continued support for the OAR spec has been […]

May 5, 2021

IBM Watson Advertising Accelerator expands to OTT

IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming […]

May 4, 2021

VIZIO, Verizon Media CTV ad partnership

Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]

April 30, 2021

CryptoRTB anti-fraud initiative

AdLedger, a non-profit consortium building open standards that leverage blockchain to improve digital advertising, has confirmed what it says is a successful global implementation of open source tool set CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB uses blockchain and cryptography to improve the integrity of the media […]

April 30, 2021

SpotX integrates TVSquared

Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]

April 27, 2021

Nielsen Streaming Video Ratings service

Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]

April 23, 2021

Comscore, DISH Media expanded cross-platform agreement

Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded licence agreement protects consumer privacy data and includes first-party matching rights to […]

April 23, 2021

‘PARETO’ Connected TV botnet discovered

Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]

April 22, 2021By Colin Mann

SpotX expands privacy-compliant audience data tech

Video advertising platform SpotX has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection for connected TV (CTV) four years ago […]

April 16, 2021

Research: CTV beats linear for audience reach

Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]

April 15, 2021