Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]
Video advertising platform SpotX is partnering with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG Smart TVs and will give buyers the ability […]
RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]
Comscore has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets […]
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for […]
ViacomCBS and DISH Media have announced a significant breakthrough by delivering what they say is the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH’s 9MM household footprint in certain CBS-owned-and-operated US markets, marking a major technical […]
Discovery Turkey has chosen Admongrel as its strategic partner to deliver addressable advertising services into the connected TV market for its key free to air channels TLC and DMAX. Admongrel has implemented innovative technology into the Turkish market delivering over 2.5 million daily unique households. With a population of more than 80 million Turkey is one […]
American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by advertising technology specialist The Trade Desk. The data shows 27 per cent of US cable TV subscribers are planning to cut their subscriptions by the […]
Comscore is to launch Predictive Audiences – what it says is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behaviour through privacy-friendly contextual signals. The company explains: ‘The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in […]
ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until […]