Advanced Television

Targetted

Movistar launches targeted TV ads

Movistar, the Spanish pay-TV service, has launched targeted TV with personalised advertising in partnership with agency Havas Media and brands including Hyundai, Carrefour and True Instinct by Nature’s Variety. Under the initiative, when a household is watching linear channel #0 it will be served with commercials conjured from the composition, tastes and preferences of the […]

November 27, 2020From David Del Valle in Madrid

Channel 4 unveils Future4 digital-first strategy

Alex Mahon, Chief Executive of UK PSB Channel 4, has unveiled a new five-year strategy for the business, Future4 – which will accelerate its pivot to digital and significantly increase both streaming of Channel 4 content and new revenues. Channel 4 says this will underpin the organisation’s commercial self-sufficiency and its reach – ensuring Channel […]

November 26, 2020By Colin Mann

Samsung Ads extends European programmatic offering

Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]

November 25, 2020

Study: 70% UK marketers to spend more on advanced TV ads

FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]

November 24, 2020

Nielsen ID resolution to underpin audience measurement

Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]

November 20, 2020

baggl pledges £1m of TV ad grants to small businesses

Amidst the chaos of the pandemic, innovative start-up baggl.com has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. The initiative is being supported by AdSmart from Sky, as well as […]

November 19, 2020

Vizio taps Nielsen to measure advanced TV campaigns

Vizio Ads, the direct-to-device advertising business for Vizio, the US-based TV brand, has announced that it will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimise digital audience metrics across Vizio SmartCast inventory on Vizio connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on Vizio that […]

November 18, 2020

RTL, Deutsche Telekom partner on OTT & addressable ads

Deutsche Telekom and RTL Group’s largest business unit, Mediengruppe RTL Deutschland, have announced to systematically extend their cooperation. Initially, the partners will integrate the RTL streaming service TV Now Premium in Deutsche Telekom’s TV offer, Magenta TV. Effective immediately, the price plans of Magenta TV Smart and Magenta TV Smart Flex will automatically include TV […]

November 17, 2020

Report: US OTT/CTV ad spend grows despite pandemic

Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings:

November 17, 2020

Nielsen adds addressable measurement

Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]

November 12, 2020