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BARB integrates with IPA TouchPoints

UK television audience measurement body BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications,…

Insys Video API integration with AWS

Insys Video Technologies has announced API integration across all of its solutions with AWS Elemental MediaTailor from Amazon Web Services (AWS). Insys Video Technologies provides a range of solutions and…

Comscore, IRIS.TV contextual targeting partnership

Comscore, a partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, have announced that Comscore’s brand safety and contextual categorisation…

Report: Connected TV ad impressions triple in 2 years

Report: Connected TV ad impressions triple in 2 years

In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As…

Survey: Fans will pay more for favourite sports streaming

Survey: Fans will pay more for favourite sports streaming

Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in, according to…

HbbTV Association releases targeted ad spec

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of the HbbTV specification for targeted advertising…

Study: Linear TV ad decline continues

Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by…

Study: Rising demand for cross-platform video solutions

Premium digital advertising technology company PubMatic has released findings from a study commissioned with Forrester Consulting around global video ad monetisation trends. In an effort to better understand how publishers’…

JW Player taps Oracle Data Cloud

JW Player, the independent video platform, has announced an integration with Oracle Data Cloud to strengthen JW Player’s video ad targeting solution, ensuring brands have relevant and suitable inventory for…

Report: CTV & mobile boosting premium video ad views

Report: CTV & mobile boosting premium video ad views

FreeWheel, a Comcast company and advertising management solution, has launched its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued…

Survey: Most advertisers used advanced TV solutions in 2019

Survey: Most advertisers used advanced TV solutions in 2019

FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their…

Study: Connected TV extends ad reach

As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.…

Finecast addressable TV service verified by PwC

Finecast addressable TV service verified by PwC

PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in September 2017 to deliver…

SK Telecom, Sinclair ATSC 3.0 JV

SK Telecom, Sinclair ATSC 3.0 JV

Korean mobile telco SK Telecom and US media company Sinclair Broadcast Group have unveiled Cast.era, a joint venture located in Arlington, Virginia focused on cloud infrastructure for broadcasting, ultra-low latency…

Verizon Media head: ‘2020 streaming’s biggest year yet’

Content will achieve unprecedented global reach, empowering content creators to push boundaries and think beyond historical geographical and technical barriers, according to Ralf Jacob, President of Verizon Media. Jacob has…

Video watermarking boost for Dynamic Ad Insertion

Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the…