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IBM Watson Advertising Accelerator expands to OTT

IBM Watson Advertising Accelerator expands to OTT

IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage…

VIZIO, Verizon Media CTV ad partnership

VIZIO, Verizon Media CTV ad partnership

Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership…

CryptoRTB anti-fraud initiative

AdLedger, a non-profit consortium building open standards that leverage blockchain to improve digital advertising, has confirmed what it says is a successful global implementation of open source tool set CryptoRTB…

SpotX integrates TVSquared

Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes…

Nielsen Streaming Video Ratings service

Nielsen Streaming Video Ratings service

Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into…

Comscore, DISH Media expanded cross-platform agreement

Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued…

‘PARETO’ Connected TV botnet discovered

‘PARETO’ Connected TV botnet discovered

Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The…

SpotX expands privacy-compliant audience data tech

SpotX expands privacy-compliant audience data tech

Video advertising platform SpotX has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in…

Research: CTV beats linear for audience reach

Research: CTV beats linear for audience reach

Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital…

Survey: Programmatic ads “thriving business model”

Survey: Programmatic ads “thriving business model”

An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be…

Report: 12.2% increase in digital advertising

Report: 12.2% increase in digital advertising

As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report,…

FreeWheel confirms attribution partnerships

Suggesting that the partnerships will allow advertisers and agencies to attribute more accurately TV ad spend and monitor campaign performance more efficiently video advertising software specialist FreeWheel has confirmed its…

Cross-media measurement solution for Netherlands

Cross-media measurement solution for Netherlands

Data analytics specialist Kantar and market research company Ipsos have been awarded the contracts to deliver what is said to be the world’s first true cross-media total audience measurement solution…

Report: Viewing returns to the living room

Report: Viewing returns to the living room

The 10th anniversary edition of the U.S. Video Marketplace Report from Comcast advertising unit FreeWheel shows that as people’s consumption of media has fragmented across devices over the past 10…

Report: US programmatic CTV usage rising

Report: US programmatic CTV usage rising

According to the findings of the Connected TV (CTV) Ad Supply Trends Report 2020 from ad fraud intelligence and marketing compliance platform Pixalate, 78 per cent of US households are…

Amobee, InfoSum identity solutions partnership

Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both…