Social media platforms, websites and services such as advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products such as alcohol or gambling. Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for […]
Audience measurement, data and analytics specialist Nielsen has agreed a multi-year data licence renewal with Comcast Corporation. Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One. Nielsen will also […]
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]
Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]
Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]
DirecTV Advertising, a specialist in the converged addressable space, has announced a partnership with 605, a player in television and cross-platform measurement, planning, analytics and attribution. By tapping into 605’s measurement platform and data partnerships, DirecTV Advertising will continue to deliver best-in-class audience-based, data-enabled media solutions. Expanding on DirecTV’s direct-to-consumer relationships and deterministic first-party data, […]
A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is set to rise by over 50 per cent to $87 billion by 2027. The report, which was […]
RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]
Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room (MDR), a cloud-based platform designed to modernise the way the company distributes its wealth of audience data. As census first-party data from clients plays an increasing role in measurement, Nielsen says this will provide the industry with the necessary means to access […]