Advanced Television

Targetted

Smartclip for news channels

Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation. The partnership sees Livestation inventory, includingstreams from CNN, BBC and Al Jazeera, integrated across Smartclip’s ad network, including its ad server for web-connected TVs. Livestation, whose channels are mostly free, has official […]

August 12, 2011

Orange partners Dailymotion for localised advertising

Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million unique visitors a month worldwide, and 20,000 videos are added daily. The Orange Advertising Network will have the exclusivity to monetise and represent Dailymotion’s video […]

July 14, 2011

YouTube and Heineken targeted ad partnership

Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” said Heineken’s […]

June 30, 2011

TRA and NDS partner on ad track solutions

TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s patented Media TRAnalytics software to enable advanced reporting and analysis of return on investment for advertisers, agencies, networks and platform operators. “With TRA’s solution, advertisers […]

April 7, 2011

Targeted ads won’t mean more budget

The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels have tried to deliver specialist audiences that have a higher value to advertisers than a mixed, mass audience. The results have been decidedly mixed. The […]

March 29, 2011

Hulu forecasts $450m for 2011, downbeat on international

Speaking at IP&TV World Forum this morning Johannes Larcher, SVP International with Hulu, revealed the company turned over $260 million in 2010 and is forecasting $450 million for 2011 with a substantial contribution from Hulu+, the new subscription service. Larcher said that in 2010 30 million US users streamed over 800 milion pieces of content […]

March 23, 2011

TV Anytime files ad-insertion patent

Motive Television’s subsidiary Adecq Digital (TV Anytime) has filed for a new patent for its Bestv technology. The patent, filed in Spain on February 11th but with plans to be extended throughout the EU, allows for “Ad Insertion Solution in a Push Environment”, says Motive. A statement from Motive says: “This highly developed technology enables […]

March 22, 2011By Chris Forrester

NDS addressable advertising for DirecTV

NDS is working with DirecTV, the US DTH prvider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its NDS Dynamic suite of advanced advertising solutions including local DVR video ad insertion and advertising audience measurement capabilities. The NDS Dynamic components delivered to DirecTV […]

March 22, 2011

Darcey: Sky+ will provide targeted ads

Speaking to advertising industry body ISBA in London Mike Darcey, COO of BSkyB, confirmed the operators commitment to targeted advertising and said Sky AdSmart – already used online with Sky Player – would be implemented via Sky +. He didn’t commit to a start date, though within 2011 has mentioned before. Darcey emphasised that advertising […]

March 18, 2011

Omnicom deals target online ads

Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to target advertising to particular locations, ages and demographics across […]

March 10, 2011