NBCU, Fox, Turner, Viacom align for advanced ads
Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have revealed a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency. This combination will join NBCUniversal’s Audience […]