Advanced Television

Broadcast

War of words over India DTH

Last month Star India issued a warning to Bharti-owned Airtel Digital TV, alleging that Airtel had failed to pay subscription fees dues to Star, and warning Airtel that it would disconnect its channels within 3 weeks. The war of words between Star and Airtel continues, and have escalated. A statement from Airtel issued on March […]

March 27, 2018By Chris Forrester

TiVo data deal with Tru Optik

TiVo has announced a new deal with Tru Optik, the audience intelligence and data-management platform built for OTT Television, that will now extend TiVo’s deterministic, linear TV viewership data to the brands, agencies, and publishers that leverage Tru Optik to build audience-based campaigns across OTT and Connected TV (CTV). As part of the agreement, TiVo’s […]

March 27, 2018

Adobe Advertising Cloud selects TVSquared

TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimisation insights for its clients. Currently, over 30 Advertising Cloud clients already use TVSquared to evaluate their TV buys. Now, those advertisers can leverage that data and optimise TV buys within the most widely used programmatic TV platform. The collaboration will soon include TVSquared SearchSync, […]

March 27, 2018

Research: Advertisers invest more in digital

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2 per cent of their budgets on online advertising […]

March 26, 2018

Analyst: W Europe pay-TV subs up, revenues down

Western European pay-TV will gain subscribers between 2017 and 2023. Although this only represents a 2.6 per cent increase, the Western Europe Pay-TV Forecasts report from Digital TV Research, estimates nearly 3 million more subs to take the total to 106 million. “Much of the pay-TV subscriber growth will come from countries with traditionally low […]

March 26, 2018

Levira targets post-Brexit broadcast market

Digital services provider Levira is to target international TV broadcasters who need to acquire operating licences for the EU market, once the UK’s withdrawal for the EU takes effect and UK-based licences may become void. The company sees the Baltic country as an ideal destination for movers and shakers in TV services. “Estonia’s advantages lie […]

March 26, 2018By Colin Mann

US ad market jumps 8% in Feb

Advertising intelligence firm Standard Media Index has unveiled national advertising revenue figures for February 2018. Excluding the Olympics, the total US national ad market grew by 8 per cent in February 2018 compared to February 2017, driven by strong gains in National Television, Digital, and Radio. February year-to-date, the market is also up +8 per […]

March 26, 2018

Netflix races ahead with F1

Formula 1 and Netflix have agreed a season-long collaboration culminating in an original docu-series of the 2018 FIA Formula 1 World Championship, to be screened in early 2019. The pair say the Netflix original series will be the first to truly immerse the audience inside the cockpits, the paddock and the lives of the key […]

March 26, 2018By Colin Mann

Research: QoE growth to be driven by churn reduction

UK analyst group Rethink Technology Research has published a five-year forecast on QoE Video Analytics entitled Video Analytics chases churn prediction to a $2.3 billion market. The forecast is based on revenue from 2017 to 2022. QoE Video Analytics has, in a few short years, gone from being a simple confirmation of whether or not […]

March 26, 2018

India’s Dish and Videocon merge DTH assets

India now has a giant DTH operator following the merger of Dish TV India and Videocon d2h. The merged business now has about 29 million DTH subscribers, and makes the combined company the second-largest DTH company in the world (after the overall DTH numbers of DirecTV). Dish TV India CMD Jawahar Goel said: “We are […]

March 26, 2018By Chris Forrester