Study: Momentum returning to UK TV ad market
TV advertising revenue in the UK totalled £5.11 billion (€5.74bn) in 2017, down 3.2 per cent on the record high set in 2016 of £5.28 billion, according to full year figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. The figures represent all […]