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Phorm new execs and political fans

Phorm, the provider for behavioural advertising systems to ISPs, has made two senior appointments to help it win ISPs over: Sarah Simon comes in as financial and strategic development officer,…

UK stands by product placement ban

The UK culture secretary, Andy Burnham, has rebuffed attempts by commercial broadcasters to allow product placement on UK television. Burnham said that the government’s three-month consultation failed to produce a…

Google goes behavioural

Google this week begins showing ads to people based on their previous online activities To try and forestall objections to its approach, Google said it planned to offer new ways…

Traditional TV ad revenue could fall by 75%

Analysis carried out by Generator Research shows that revenue from traditional television spot ads will account for just 25 per cent of US television advertising by 2019. The result will…

Sky lobbies for "free-to-air" sport events

BSkyB is lobbying to have the list of sporting events reserved for free-to-air television abolished in an ongoing government review. Chief executive Jeremy Darroch said Sky would argue for a…

Mobile ads will gain in developing markets

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of…

VOD behavioural study

The Coda Research Consultancy has released findings from its three month market and behavioural study of UK Video on Demand via TV and online. Coda’s project “Video on Demand: Behaviour…

Italian pay-TV revenues pass advertising

From Branislav Pekic in Rome By 2012, pay-TV revenues will surpass advertising income in Italy, according to the latest research by the Milan-based e-Media Institute consultancy. The research indicates that…

Sky Movies 'unwatched'

A fifth of subscribers to Sky Movies – at least 891,000 UK households – hadn't watched a single movie on the service in an entire month, according to a YouGov…

Sky: "C4 screwed itself up"

BskyB has bluntly blamed C4 for bieng the architect of its own demise. In an unforgiving response to comms minister Lord Carter's interim Digital Report, it claims Channel 4 has…

Disney looks at online subs

Walt Disney Co was considering moves like creating a subscription-based online video club to capture online consumers as well as revenue that is being lost to piracy, Chief Executive Robert…

Code for behavioural ads

Internet companies in Britain are being asked to sign up to a new code of conduct for behavioural advertising, in an attempt to quell invasion of privacy concerns over the…

SBS drags on Sat 1

German broadcaster ProSiebenSat.1 cut its 2008 dividend and initiated a new cost-saving programme after its SBS arm and poor advertising markets propelled it to a net loss. The company said…

ITV in free fall

ITV the UK commercial channel has reported a worse than expected loss of £2.7bn (E3bn) after massive write downs on its assets. Its operating profit was £167m down 41% on…

Viacom open to ‘TV Everywhere’

Viacom is sympathetic to Time Warner’s “TV Everywhere” says CEO Philippe Dauman who said the company was “very open” to experimenting with models that would allow cable, satellite and telco…