Tootle has announced a seven-figure investment from Channel 4’s Commercial Growth Fund, striking an airtime-for-equity arrangement with the car-selling platform. As part of the investment, Tootle will be able to launch the television advertising campaign in return for the broadcaster taking a minority equity stake. Launched in 2015, Channel 4’s Commercial Growth Fund offers high […]
The first domestic bids for the English Premier League football auction are scheduled to be tabled on February 8th, according to a report from equity analysts at Berenberg Bank. The bids will cover various options covering three seasons from 2019-2020. The bank is interested because of the potential impact the costs will have on Sky’s […]
According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to 15 per cent in 2018 and 2019, but thereafter the rate of decline may lessen. “Many forces that distracted young people away from traditional TV, […]
YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow advertiser boycotts because of ‘extreme’ content […]
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and […]
France’s Canal+ Group and the M6 Group have agreed a global partnership for M6 content in Canal+ packages. Canal subscribers will be able to continue to have access to the M6 Group’s channels (M6, W9, 6ter, Teva, Paris Premiere, M6 Music, Girondins TV and M6 Boutique la chaîne) and their associated services and will soon […]
Avanti Communications Group, the London AIM listed satellite communications company, is expected shortly to announce the result of its Balance Sheet restructuring, which observers say should put it on a much stronger footing. This, along with the end-March launch of its HYLAS 4 satellite and some new markets opening up, puts Avanti in a much […]
Satellite builder Space Systems/Loral has delivered Hispasat’s latest craft, now named 30W-6 (it was formerly called Hispasat 1F) to the SpaceX launch site at Cape Canaveral in Florida, where it will launch aboard a SpaceX Falcon 9 rocket in February (along with SES-12). Hispasat 30W-6 was designed to provide service for television, broadband, corporate networks […]
SpotX, the video ad serving platform, has announced a strategic partnership with fuboTV, the sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetisation of fuboTV’s live, OTT content – including more channels that carry sports in a base package than any similar service. fuboTV previously monetised content primarily through subscriptions but […]
Digital consumption in the Middle East and North Africa region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and a flood of new streaming platforms in the market, according to an EY report commissioned by the Dubai World Trade Centre, DWTC. EY compiled its […]