56% OTT viewers talk about products they see
The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about the brands or products they see while watching content on TV screens. Moreover, brand-related multitasking behaviours are particularly strong among OTT co-viewers, including chatting on […]