VideoAmp, the total video platform for the TV and video ecosystem, and Grapeshot, the technology company that deploys machine learning to unlock value from data, have integrated Grapeshot’s Live Audience pre-bid keyword targeting solution with VideoAmp’s proprietary user graph. Under the terms of the partnership, programmatic buyers in the US can find live audience segments […]
Advertising cost and spend data specialist Standard Media Index (SMI) has unveiled results for December 2016, Q4 2016 and the full 2016 calendar year. SMI total market closed December 2016 with +0.7 per cent YoY increase, +4.3 per cent YoY for Q4 2016 and +6.8 per cent for 2016 over 2015. While the total ad […]
Netflix users on Android devices can now download content to their device’s SD card – meaning they are no longer restricted to their size of their device’s memory capacity when storing content. When saving a programme or movie for offline viewing (a feature which Netflix added last month), Android users will now be prompted to […]
According to GfK MRI’s Survey of the American Consumer, when it comes to TV and video content, Millennials refuse to be tied down – with cable cords, telephone wires, or any other conventional delivery ‘pipe’. The report, which surveys around 25,000 people in-person annually, finds
Research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness of their products through subtitling their adverts. The research analysed two versions of adverts, from brands including Disney, Volvo, Bose and Sony Pictures, with one standard production video and another with additional subtitles/text narrative. Overall, the research found that […]
The Indian currency swaps, where Rs500 and Rs1000 notes have had to be exchanged, has affected growth at Airtel Digital TV. Other pay-TV broadcasters have reported that the absence of low-value currency notes is making it difficult for subscribers to pay their monthly dues. As far as Airtel Digital TV is concerned, it suffered the […]
South Africa’s parliament is urgently looking for five “fit and proper” people to run the country’s SABC public broadcaster, following a series of scandals and missteps. The new appointees will form an interim board for the next six months. Currently the SABC is being run without a board, and amidst press reports that the previous […]
Mega-Choice Digital Network, an associate company of Crystal TV, Ghana’s first private television network, has officialised the launch of its new DTH TV service in Ghana at the International Summit on Content Management for Digital Broadcasting and Media taking place in Accra. A ten-year contract has been inked with Eutelsat Communications for capacity connected to […]
SpotX, the video inventory management platform, is expanding its operations in Stockholm with two new hires. Daniel Wohlfart joins as Director of Operations and Account Management. He brings six years of advertising technology experience including four years at Ooyala (formerly VideoPlaza). Sabine Janetzki joins from Spotify where she worked as a sales planner. She brings […]
Arianespace is preparing for its first Ariane-5 launch of the year. The launch, scheduled for mid-February, sees Sky Brasil-1, a satellite for operation by DirecTV Latin America to expand the delivery of HD, 3D television and cinema programming throughout Brazil. Sky Brasil-1 was built by Airbus Defence and Space based on the EuroStar 3000 platform, […]