Broadcasting is 49.5% of Italy’s media sector
Italy’s media sector was worth €17.08 billion in 2015, practically unchanged to the previous year (€17.14 billion), representing 1.05 per cent of GDP. Television and radio broadcasting accounted for 49.5 per cent of the total. Free-to-air TV grew by 1.7 per cent in the period due to the positive performance of the advertising market and […]