Advanced Television

Broadcast

TV Numeric planning VOD via DTT

From Sotires Eleftheriou in Paris Presenting its new launch campaign to the press, the French pay DTT operator DTT Numeric outlined its strategy and future plans. The service was “soft launched” last September as a “low cost” pay TV DTT service, with a subscription of E8 a month plus E5 for the rental of a […]

May 20, 2008

CW in trouble

Two years after CBS and Time Warner combined their second-tier networks UPN and WB into the youth-oriented CW to pool young viewers prized by advertisers, the network’s hopes of surviving are looking increasingly bleak, reports the WSJ. The network has lost about 28 per cent of its target audience of 18 to 34 year olds […]

May 19, 2008

ITV battles advertising downturn

ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade said ITV would still beat the rate of growth in the UK ad market as a whole for the first time since 2000. The firm said first-quarter revenues rose, helped […]

May 16, 2008

TV Cabo to launch VOD and HDTV services

From Branislav Pekic in Rome Portuguese pay-TV operator TV Cabo plans to launch new services for its cable and satellite subscribers such as VOD and HDTV, in a response to rival service Meo IPTV from Portugal Telecom. According to the head of marketing of Zon Multimédia (owner of TV Cabo), Luís Lopes, the pay-TV operator […]

May 14, 2008

Spain face EC punishment over TV advertising rules

The European Commission has taken the next step in proceedings against Spain for not complying with television advertising restrictions. The infringement procedure, started in July 2007, is based on a monitoring report that found that the main TV channels in Spain, both publicly funded and commercial, failed regularly and by some margin to restrict advertising […]

May 8, 2008

TV and web combo ads more effective

Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation. Their combined use produces major benefits for advertisers, including increased positive brand perception amongst consumers – some 50 per cent higher – as well […]

May 8, 2008

Freesat launches

From Colin Mann in London The digital satellite television service from ITV and the BBC has launched across Britain offering high definition programming and more than 80 channels for no monthly fee. Freesat, will be available in 98 per cent of households, the broadcasters also hope the addition of high definition channels on a free-to-air […]

May 7, 2008

UTECA demands new TV action plan

From David Del Valle in Madrid The Private TV Association UTECA has urged the new Administration to implement a new action plan over the Spanish TV industry, approved by consensus with the opposition, to guarantee the “viability” of the TV sector. The main reform, says UTECA, should be made in the public television by gradually […]

May 7, 2008

DirecTV up 10%

DirecTV's first-quarter net income rose 10 per cent amid higher net subscriber additions and a lower subscriber cancellation rate. The company reported net income of $371 million, up from $336 million, a year earlier. Revenue rose 17 per cent to $4.59 billion. DirecTV said US net subscriber additions rose 17 per cent to 275,000, putting […]

May 6, 2008

Spain’s ONO and Antena 3 VOD deal

From David Del Valle in Madrid The Spanish broadcaster Antena 3 TV and the largest cable operator in the country ONO has reached an agreement to distribute on VoD the main and most successful Antena 3’s TV series through ONO’s Ojo Videoclub service. ONO’s 1 million pay-TV subscribers will be able to enjoy TV series […]

May 6, 2008