Advanced Television

Broadcast

Report: US ad market remains resilient

US media owners advertising revenues grew by a healthy 6 per cent in 2022 (excluding cyclical ad spend) to reach $315 billion (€291bn). However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year, reports media investment and intelligence company MAGNA. Looking at 2023, there are mixed economic […]

March 28, 2023

ProSiebenSat.1 strengthens focus on Entertainment

German commercial broadcaster ProSiebenSat.1 has revealed what it describes as a sharpened strategic focus, with which the Group addresses the challenges of the market environment and the changing media landscape, while at the same time leveraging the Group’s growth potential. “We at ProSiebenSat.1 have everything it takes to reach millions of people day by day,” […]

March 28, 2023

Sky Up Digital Hub opens in Isleworth

Sky has opened a Digital Hub at The BridgeLink Community Centre, close to its group headquarters in Isleworth. Located on the Ivybridge Estate, the community centre provides critical services to more than 3,000 residents, including afterschool homework clubs, youth clubs, holiday clubs for local children, coffee mornings, training and consultation programmes. Sky is enhancing these […]

March 28, 2023

ARF calls for TV measurement reset

The Advertising Research Foundation (ARF) is calling for a ‘gradual migration’ away from ‘TV households’ to ‘TV-accessible (TVA) households’ as the basis of TV measurement, to account for shifts in viewing dynamics driven by broadband access and mobile devices. The group based its recommendation on data from its comprehensive TV universe study, DASH, the 2022 […]

March 27, 2023By Colin Mann

Bubble bursting and bundles

Everyone knows the old fable about the Emperor and his lack of clothing. One person eventually calls out his nakedness and, eventually, everyone agrees; the collective illusion, the group think, is broken. The first truth-teller has to be brave, or have nothing to lose. But, in some ways, the most important figure is the second […]

March 27, 2023

Molotov offers free-subscriptions to Salto subs

French streaming service Molotov has announced it will offer a one-year free subscription to Salto’s previous customers, as the streaming joint-venture between TF1, M6 and France Télévisions has closed its service, just two years after its launch. Salto’s subscribers will be given free access to Molotov’s extended offering, commitment free, if they register on Molotov’s […]

March 27, 2023From Pascale Paoli-Lebailly in Paris

TAG claims Europe ad anti-piracy success

The Trustworthy Accountability Group (TAG), the programme to fight criminal activity and strengthen brand safety in digital advertising, has released the second annual report on its anti-piracy initiative, Project Brand Integrity (PBI), highlighting its continued success in reducing ad-supported piracy in Europe. The report found that 86 per cent of brands contacted by PBI in […]

March 27, 2023By Colin Mann

Mexico: EarthxTV content on TotalPlay

EarthxTV, the US-based television network dedicated to environmental sustainability, has partnered with Totalplay, the Mexican technology, telecommunications, and entertainment company, to bring a lineup of its current programming to audiences in Mexico on demand. “We know that audiences are hungry for entertaining and informative programming that shines a light on the efforts of people from […]

March 27, 2023

Italy challenges ‘digital mafias’

Italy’s Camera dei deputati  (Chamber of Deputies), the lower house of the Italian Parliament, has approved in its first reading and unanimously new measures to fight the illegal distribution of copyright-protected content. The initiative brings on board the Communication Authority (AgCom), the National Cybersecurity Agency and Internet Service Providers. The target of the new anti-piracy […]

March 24, 2023From Branislav Pekic in Rome

TF1 reveals free streaming strategy

Incoming CEO Rodolphe Belmer has revealed that the French commercial group is looking to become the leading free streaming platform for family entertainment and news, both on linear and VoD. Speaking at Series Mania in Lille, Belmer has confirmed a key digital expansion towards free-of-charge streaming. With SVoD service Salto, a joint-venture with M6 and […]

March 24, 2023From Pascale Paoli-Lebailly in Paris