Spain’s TV duopoly remains strong
The FTA TV duopoly of Mediaset and Atresmedia remains strong in Spain, with the groups controlling a combined 85.4 per cent of the TV ad share. The latest figures from Infoadex reveal both took €1.811 billion out of the total €2.122 billion TV ad revenues in 2016, up 5.5 per cent. Only €100 million went […]