Nielsen’s Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the launch of Gracenote Content Connect. The new platform provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) easy access to Gracenote’s standardised programme-level metadata. This facilitates precise programme-level ad targeting, better CTV […]

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the launch of its Live Content Certification programme – an initiative designed to ensure seamless, reliable third-party ad serving and measurement in live streaming environments, including sports. Disney, Fox, NBCU and Paramount are the first publishers to start and […]

Czech TV, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverage, using LiveU’s on-site production solution. The project, designed and implemented with LiveU’s partner Smart Informatics, equips 10 Outside Broadcast (OB) vans with LiveU’s bonded IP technology, enabling Czech TV to […]

The Film Committee at Media City has partnered with Parrot Analytics, a specialist in entertainment analytics, to bring data-driven intelligence to its investment and content strategy efforts. As part of this partnership, Parrot Analytics is establishing a regional commercial office in Doha to support local and regional clients – including the local Film Committee. Under […]

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the launch of 4Fangs, a new FAST channel, powered by Amagi’s cloud infrastructure, is now available to connected TV audiences across Mexico and other Hispanic markets in Latin America. The launch marks a collaboration between Versatile Communications and Amagi to deliver […]

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced that Kogan Australia, one of the country’s leading e-commerce brands, has launched Kogan TV+, a new Free Ad-Supported Streaming TV (FAST) platform that delivers premium content completely free. The launch of Kogan TV+ marks the company’s entry into the growing streaming […]

ODMedia, a provider of content localisation, delivery, monetisation and FAST/OTT services, has completed the rebranding of Pixagility, its French subsidiary, and consolidated its operations under the ODMedia name. Acquired in January 2024, Pixagility now operates fully as ODMedia, completing its integration into the group and confirming Paris and Abidjan as a strengthened regional hub for […]

The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, browsers, streaming platforms, and out-of-home environments in the US. The study identifies critical data gaps in current syndicated local measurement systems and assesses how these limitations […]

iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership with Captify, a provider of insights fueled by search intelligence. The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on […]

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their category and inspiration from creative. The relaunched product builds on System1’s proprietary Premium database, which has been developed and expanded over the past six years. Advertisers […]