Audi and Sky Media have created a new golfing innovation as part of their extended Sky Sports media partnership. The innovative ‘Swing Design Sequence’ provides insight into golf techniques of the professionals to help viewers improve their own performance connecting them more to the game. The innovation features as part of Audi’s renewal as the […]
MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]
ThinkAnalytics, the specialist in Al-based TV content discovery, viewer data insights, and targeted advertising has integrated its new ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor. By leveraging AI-powered intelligent scheduling, ThinkFAST streamlines the process, resulting in higher audience engagement and reduced churn rates. ThinkFAST’s integration with AWS […]
The education gap between students in remote areas and those in well-resourced communities is real. However, almost all households have the tools to close that gap, providing their youngsters with better learning opportunities. This tool is a television, and these are the reasons why it can be the unsung hero for remote and underserved students. […]
FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]
Redge Technologies, a leading end-to-end technology provider for streaming services in CEE and MENA, has formed a partnership with LRT, a public Lithuanian national radio and television to deliver a VoD solution. LRT is a Lithuanian public media broadcaster based in Vilnius. It began operations as a radio station in 1926, expanding its services to […]
RTL AdAlliance, RTL Group’s international media sales house, has announced its commitment to support mediaforgrowth, a UK-based media capital firm designed for growth-stage start-ups aiming to expand through mass-media channels and strategic media partnerships. mediaforgrowth supports founders to raise their first round of media capital via its flagship MFG Fundraising Programme. The programme offers a […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]
STN Video, the online video platform, and Fortune have signed a multi-year partnership agreement that enables Fortune to leverage STN’s customised solutions. STN Video will help deliver business content to a diverse audience across over 2,000 publishing partners that reach over 50 million unique and incremental users every month. “We are thrilled to partner with […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]