Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift. The combination of these solutions […]

Zoom and Avaya have announced a strategic partnership designed to deliver enhanced collaboration experiences to global enterprises. As part of the partnership, Avaya selected Zoom Workplace — Zoom’s AI-powered collaboration platform that will include meetings, team chat, scheduler, whiteboard, spaces, and more — to integrate with Avaya’s Communication & Collaboration Suite, providing customers with a new, […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]

The BBFC has published its new Classification Guidelines, informed by its largest-ever public consultation. Throughout 2023, the BBFC spoke to 12,000 people across the UK to explore what matters most to audiences when it comes to classification. The research found people are now more concerned about depictions of violence on screen in content across all […]

AI and video search company Newsbridge has unveiedl its new identity: Moments Lab. The rebrand includes a new logo, visual identity, and company name that the company says better encompasses its vision and mission: harnessing the power of multimodal and generative AI to eliminate sourcing roadblocks for content teams worldwide, empowering them to preserve and […]

Gcore, the edge AI, cloud, network, and security solutions provider, has announced the public availability of its Gcore Artificial Intelligence Automated Speech Recognition (AI ASR). It seamlessly integrates into Gcore workflows enabling broadcasters, VoD, live streaming, and enterprise content owners to reach new global audiences, enhancing the accessibility of content for those speaking different languages […]

Witbe, the specialist in test automation and monitoring technology for video service providers, has announced a new customer in Channel 4 Television Corporation — owner and operator of one of the UK’s biggest free streaming service and a number of television channels including E4, More4, Film4, and 4seven. Channel 4 is utilising Witbe’s technology to […]

In partnership with Age UK Gateshead, Sky has opened a new Digital Hub in Gateshead, NE England. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz Twist MP and Ian Wolstenholme, CEO of Age UK Gateshead, welcomed the local community, while showcasing the digital services and newly renovated space. The Hub, […]