Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies
Conviva has publised Q4 2020 data on streaming TV growth and viewing trends. While many industries throughout Europe and around the globe struggled amid the pressures of Covid-19, streaming comparatively flourished. New streaming services emerged from well-established television players, capturing the hearts, minds and money of those in lockdown seeking entertainment. Key findings include: Europe […]
Warner Bros continues to roll out its movies on US streaming service HBO Max, and on February 26th Tom & Jerry, the latest such film, was streamed in 1.2 million households, according to Samba TV. Viewership peaked on February 27th with 550,000 households after 408,000 watched on the day the movie was added to HBO […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
North American OTT TV episode and movie revenues will reach $94 billion (€78bn) in 2026, nearly twice as much as the $49 billion in 2020, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US – the world’s most mature market – will increase by
ViacomCBS Networks UK (VCN UK) has announced the launch of MTV’s direct-to-consumer SVoD streaming service, MTV Play, on Virgin TV. The launch means Virgin TV customers can now watch hundreds of hours of MTV long form content, by accessing the MTV Play app through a Virgin TV set-top box. MTV Play, which is targeted at […]
Hollywood movie franchise The Terminator is expanding its universe with an anime series for Netflix. The series will be produced in partnership with Production I.G and Mattson Tomlin, co-writer of the upcoming The Batman movie, will serve as a showrunner on the project. Tomlin commented: “Anyone who knows my writing knows I believe in taking […]
Shudder, AMC Networks’ SVoD service for horror, thriller and the supernatural, has announced the acquisition of The Amusement Park for North America, the UK, Ireland, Australia and New Zealand. The Amusement Park, the formerly lost film from independent filmmaker and genre cinema icon George A. Romero, will stream for the first time in history this […]
Short form video entertainment network ShortsTV has formed its first partnership with a major mobile network operator which will see it offer the ShortsTV video-on-demand service to Airtel’s 340 million subscribers in India to watch on mobiles or TVs through Airtel Xstream. ShortsTV through Airtel Xstream has launched an expansive catalogue of quality short movies […]
More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study: