Nielsen acquires DoubleVerify for $2.15bn
Nielsen, the audience measurement specialist, and DoubleVerify (DV), the leading media effectiveness platform, have entered into a definitive agreement under which Nielsen will acquire DV in an all-cash transaction with an enterprise value of approximately $2.15 billion (€1.87bn). Karthik Rao, Nielsen CEO, commented: “Over the last few years, Nielsen has undergone a fundamental transformation — […]










