The UK Parliament’s House of Commons Digital, Culture, Media and Sport Committee is to examine the development of immersive technologies such as virtual and augmented reality, and the potential impact these could have in the worlds of sport, entertainment and news. The inquiry will also look
The challenges facing makers of head-worn virtual and augmented reality devices is underlined in the latest forecast from technology analyst firm CCS Insight. Despite early enthusiasm and a continued expectation of significant long-term potential for the technology, CCS Insight believes there is still significant work to be done to improve the user experience, software platforms […]
Formula 1 has signed a partnership agreement with virtual reality 360º providers The Dream VR to launch a fully immersive VR app. Starting this month, fans of the motorsport around the world will be able to experience revolutionary 360° digital interactive entertainment. The Dream VR will offer access to Formula 1 events to its 3 […]
The AR/VR industry seems to have made its mind up on platforms, based on responses to Digi-Capital and AWE’s Global AR/VR Industry Survey. While there are still opportunities for niche players and start-ups, clear standouts are now top of mind across the XR industry. At the top level, mobile AR matters more to the industry […]
On November 18th, Nokia, AT&T and Jaunt will show fans of American Football what they claim is the future of mobile content and immersive experiences with a 5G demonstration and ‘tailgate’ [informal social gathering] before the Atlanta Falcons faceoff against the Dallas Cowboys. Using 5G connectivity and Jaunt’s volumetric capture technology, fans can show their […]
The BBC has unveiled its first-ever VR comedy short. The five-minute VR film imagines the viewer as a record company boss that has been kidnapped by the crew of fictional pirate radio station Kurupt FM, in an attempt to try and convince the viewer to sign them to their record label. MC Grindah and DJ […]
At the fifth World Internet Conference in Wuzhen, Zhejiang province, China Mobile 5G Innovation Center worked closely with Huawei to unveil what the pair say is the first 5G network based 8K VR live broadcast. Compared with technically mature 4K VR live broadcast (requiring 50–80 Mbps data rate), 8K VR services require a higher data […]
The number of 360 video and VR studios is growing at an explosive rate. Every day a new VR studio is started somewhere in the world. Virtual Reality Marketing now lists 1784 studios in 72 countries. “It seems like we are reading about the death of VR on a weekly basis. But from our perspective […]
Research from Matrix Solutions has revealed one in four UK consumers are annoyed that brands and media companies are injecting ads into originally produced VR and AR content, compared to one in five US consumers. Research also revealed UK consumers are more indifferent to advertising in AR or VR than American consumers, with over half […]
The bulk of AR/VR start-ups aren’t selling outside their own backyards, at a time when growing revenue and extending financial runways are critical to survival. So, while there is money to be had internationally, many are simply leaving it on the table. Although Chinese computer vision/AR investment grew 3x to $3.9 billion (€3.37bn) over the […]