Advanced Television

VR

Digital Catapult, Hammerhead open 3D capture studio in UK

Digital Catapult, in partnership with immersive media company Hammerhead and Microsoft Mixed Reality Capture Studio, has announced the launch of Dimension, a state-of-the-art volumetric and 3D capture studio for the next generation of immersive content. Dimension, based in London, harnesses six years of Microsoft research and is one of only three such studios globally, alongside […]

October 26, 2017

FIFA confirms UHD HDR World Cup

Football’s governing body FIFA has confirmed that the 2018 FIFA World Cup Russia will see all matches produced in UHD/HDR, with VR and 360° VoD part of the overall production plan. Suggesting that FIFA TV has a “proud legacy” of pioneering new broadcast technology to ensure that football fans around the world can enjoy the […]

October 25, 2017Colin Mann @ Sportel

Barcelona’s digital tactics

Roger Gastó, Head of Digital Products at FC Barcelona, has admitted that the football club needed to adopt a strategy of diversification and consolidation and develop digital products to achieve its goal of becoming the most loved sporting institution and reach revenue targets. Speaking at the Sportel Media and Marketing Convention in Monaco, Gastó told […]

October 25, 2017Colin Mann @ Sportel

Study: VR ads deliver memorable brand experiences

YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the results of a new virtual reality (VR) in-game advertising study. The study compared consumer responses to three forms of VR advertising — a pre-roll video […]

October 20, 2017

AMC launches VR app

AMC has launched a new, immersive virtual reality app, AMC VR, which allows users to step into the worlds of AMC’s original series such as The Walking Dead, Into the Badlands and more. The AMC VR app, which is available immediately for iOS, Android, Gear VR and Google Daydream, allows users to experience virtual scenarios such […]

October 20, 2017

Samsung unveils 360 Round camera

Samsung Electronics has unveiled the 360 Round, a new camera for developing and streaming high-quality 3D content for “specialists and enthusiasts who demand a superior virtual reality experience”. Announced at the Samsung Developer Conference (SDC 2017), the Samsung 360 Round uses 17 lenses—eight stereo pairs positioned horizontally and one single lens positioned vertically—to livestream 4K 3D video […]

October 19, 2017

YouTube VR comedy series

YouTube has debuted virtual reality video series The Confessional, featuring comedians Trevor Noah, Judd Apatow and Howie Mandel. The show was filmed at Montreal’s Just for Laughs comedy festival in July and features comedians telling embarrassing, true stories. New episodes will continue to be added over the coming weeks. Nearly half a million immersive videos […]

October 18, 2017

Laduma: “Travel series benefits from VR”

Laduma is demonstrating how the launch of travel series Photo Number 6 is benefiting from virtual reality at MIPCOM. The VR/AR content company worked closely with producers of the hit TV show, which is presented by Alan Fletcher. That partnership has seen Laduma create a series of 360 films based on the series, allowing fans to […]

October 16, 2017Nick Snow @ MIPCOM

Facebook unveils Oculus Go

Facebook has unveiled Oculus Go, a standalone VR headset that will be released in 2018, priced at $199 (€168). Speaking at the company’s annual virtual reality developers conference in San Jose, Mark Zuckerberg, head of the social media giant, said the device would be the “most accessible VR experience ever”. Zuckerberg acknowledged the slow adoption […]

October 12, 2017

Nokia kills off OZO VR camera

Nokia has confirmed that it is halting development plans of its OZO virtual reality camera and hardware, and consequently will axe up to 310 jobs from its Nokia Technologies unit. “The slower-than-expected development of the VR market means that Nokia Technologies plans to reduce investments and focus more on technology licensing opportunities,” the company said […]

October 10, 2017