Advanced Television

VR

Analyst: VR ‘Try before You Buy’ use case most compelling

As an interactive medium that offers unparalleled immersion, Virtual Reality (VR) allows users to experience, preview, and escape reality. Early adopters are predominantly gamers, driven to the medium by the promise of ‘being there’. But given the huge growth potential of the market, it is interesting to understand the demographics of VR owners and intenders […]

August 9, 2017

AR/VR spend set to double

Worldwide revenues for the augmented reality and virtual reality (AR/VR) market are forecast to increase by 100 per cent or more over each of the next four years, according to the latest update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from analyst firm International Data Corporation (IDC). Total spending on AR/VR products […]

August 8, 2017

Research: Wireless VR set to strain data networks

Forecasts from hi-tech consulting firm Juniper Research on Virtual Reality suggest that wireless VR headsets (smartphone-based and standalone) data consumption will grow by over 650 per cent over the next four years, from nearly 2,800PB (Petabytes) in 2017 to over 21,000PB in 2021. The new research, Virtual Reality Markets: Hardware, Content & Accessories 2017-2022, found […]

August 8, 2017

RTL leads $15m funding in Inception VR firm

Inception, a next-generation immersive content network, has announced a $15 million Series A funding round led by RTL Group, the broadcast, content and digital media giant. This investment helps Inception expand its content catalogue, enhance its technology platform and accelerate growth. Consumers can discover and experience VR content on Inception’s app – original programming created […]

August 3, 2017

Report: AR/MR still far off from being part of daily life

Augmented reality (AR) and mixed reality (MR) presents many opportunities for application enhancement and new monetisation opportunities, but the technologies are still a long-way from being an everyday feature of consumers’ lives, according to Futuresource’s latest industry tracking report for AR and MR in mobile. The report,

July 25, 2017

BBC Study: Consumers unconvinced by VR future

The BBC has revealed it undertook a research programme into VR encompassing market sizing, a mix of existing ‘media needs’ research and a longitudinal ethnographic study. The Corporation recruited teens and adults from across the UK who were interested in VR but had little experience with it, giving each of them each a mid-range mobile […]

July 21, 2017

Digi-Capital: The 4 waves of AR

Digi-Capital has been saying for the last couple of years that Augmented/Virtual Reality is the fourth wave of consumer technology, and that AR could become much bigger than VR. But AR itself is not one giant wave, it’s a set of four big ones: mobile AR software, mobile AR hardware, tethered smartglasses and standalone smartglasses. […]

July 20, 2017

Games software/hardware over $150bn revenue in 2017

Games software/hardware combined are set to drive more than $150 billion (€129.85bn) revenue for the first time ever in 2017, with software taking around three-quarters and hardware around one-quarter of the total, reports Digi-Capital. With a compound annual growth rate (CAGR) of 7.9 per cent for the next 5 years, games software/hardware combined could top […]

July 18, 2017

Live VR sharing app from Facebook Spaces

Facebook users are now able to share live video on Facebook from Facebook Spaces to give the people they care about a window into their VR world. “Facebook Live is already one of the most immediate and interactive ways to share moments with friends,” says Mike Booth, Head of Product Management, Facebook Spaces. “By going […]

July 13, 2017

Ocean dive VR demo at French theme park

b<>com, a French Institute of Research and Technology, is currently testing for the first time in public its next-generation virtual-reality demo: a dive into the Arctic Ocean. This test has been set up in collaboration with the French ocean theme park, Océanopolis. Unlike current virtual reality content and systems, the Virtual Arctic Expedition heralds the […]

July 13, 2017