Oculus, the VR-firm owned by social media giant Facebook, is cutting the price of its VR headset for the second time this year. In a blog post, Oculus announced it is to price its Rift headset (bundled with hand-tracking Touch controllers) at $399 (€350), two-thirds of the price the company was charging just months ago. […]
For the first time ever, ESPN’s X Games, in collaboration with Samsung Electronics, will bring selected live events to fans in virtual reality at the inaugural X Games Minneapolis from July 13th to 16th. Three X Games disciplines – Skateboard Vert, BMX Street and Skateboard Street Amateurs – will be streamed live exclusively to 48 […]
Augmented reality and virtual reality (AR/VR) dealmakers invested over $800 million (€705m) in Q2 2017, after a quieter first quarter. This rounded out over $2 billion invested across 27 AR/VR sectors in the last 12 months, as analysed in Digi-Capital’s latest Augmented/Virtual Reality Report. While investment hasn’t hit the record peak of Q1 2016 (when $1.2 […]
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to research from insperience marketing experts, Vibrant Media. The research – which assessed opinions on VR and AR from over 3000 consumers from the US, UK and […]
Researchers at Area 120, Google’s experimental unit, have revealed in a blog post that they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The demonstration video, shared by Google product manager Aayush Upadhyay and associate project manager Neel Rao, showed a cube adorned with logos (which will presumably […]
Research from Parks Associates reveals challenges manufacturers face as they seek to drive higher rates of purchase in the connected consumer electronics (CE) markets. 360 View: CE Adoption & Trends notes that while consumer intentions in 2017 mirror the levels of the previous two years, the long-term trend shows lower percentages of households buying CE […]
Discovery Communications and Italian telco TIM have revealed what they say is a first of its kind Olympic Games partnership, bringing the Games to more people across more screens. In the first of these digitally-focused deals offering exclusive and differentiated content to mobile operators across Europe, TIM’s customers will gain exclusive access and will be […]
Ericsson has published its latest ConsumerLab report – Merged Reality – revealing insights into how consumers expect virtual reality (VR) and augmented reality (AR) to merge with physical reality, and that 5G will be a key technology for such experiences to become mainstream. The report reveals
Google has uncovered that most people who watch virtual reality content rarely bother to turn their head to get the full 360-degree experience. Research into how users view VR videos on YouTube has shown that most people just look at what is directly in front of them. Google has created heat-maps
Skybound Entertainment, the entertainment company founded by The Walking Dead creator Robert Kirkman and David Alpert, is partnering with Skydance Interactive, to create VR games based on The Walking Dead universe. The announcement was made during the Electronic Entertainment Expo. The companies say the first game of the multi-year deal will be based in a […]