The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of this transformation, allowing operators to bid dynamically for advertising space on live streaming platforms. This article delves deep into the complete tech stack behind this […]
YouTube, the world’s most-used video platform, continues to defy expectations — with 85 per cent of internet users now using the service each month, according to Ampere Analysis’s latest global consumer tracker of 56,000 adults. Nearly one in five (18 per cent) users say they watch full-length movies and TV shows on the platform. The […]
India’s Ministry of Information and Broadcasting has begun a formal consultation process aimed at strengthening India’s digital anti-piracy ecosystem, issuing a public notice inviting inputs from key stakeholders across the Media and Entertainment sector. The notice reflects growing industry concerns regarding the economic impact and enforcement challenges linked to the proliferation of pirated films, broadcast […]
Prime Video is the leading streaming service in Spain with 17.5 million viewers, just ahead of Netfliux with 17.3 million viewers. According to the 10th edition of the OTT Barometer by Barlovento Comunicación, covering October 2025, a total of 35.8 million Spaniards accessed digital content over the past month – a figure that confirms the […]
DAZN, the sports streaming platform, has announced the launch of DAZN Ultimate, a new subscription plan that includes major boxing events. The new plan gives customers access to 185+ fight nights and a minimum of 12 pay-per-views (PPV) per year. Additionally, DAZN Ultimate subscribers in the UK and US will benefit from the ultimate viewing experience with HDR […]
The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 per cent of advertising spend, framing the market solely by advertising channels can be misleading. A more insightful approach, highlighted by the […]
Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]
DAZN, the sports streaming platform, has announced the launch of the DAZN Channel on Prime Video in the UK and US, making its streaming service available as a subscription on Prime Video. It expands DAZN’s distribution strategy, allowing its services to reach wider audiences with the entirety of DAZN’s existing coverage library and live content […]
The computing world is on the cusp of a transformation. Rather than simply getting a little faster each year, desktop PCs are approaching a leap in capability that will redefine how we create, consume, and engage with entertainment. Central to this shift is Intel’s forthcoming Nova Lake architecture, scheduled for late 2026. This represents a structural change […]