Data and insight company REaD Group and InfoSum, the decentralised marketing infrastructure, have announced a partnership that will make REaD’s UK-wide comprehensive and permissioned database of online and offline consumer data available for brands, publishers and more to discover new insights and improve audience targeting. InfoSum empowers companies to unlock the full potential of their […]
Real-time video data platform Datazoom has released three new Looker Blocks for Engineering, Content, and Product Performance. Datazoom customers who are also Looker subscribers can now use one or more pre-built, out-of-the-box dashboards in Looker easily to gain a detailed understanding of audience growth and engagement, advertising, content performance, Quality of Experience (QoE), and other […]
Formula 1 is to launch an updated version of its OTT subscription video platform F1 TV for the 2021 FIA Formula 1 World Championship, with what it says are new and improved features made available to more fans on more platforms than ever before. F1 TV Pro is already available in 82 countries around the […]
UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]
Gracenote, the content services arm of Nielsen Media, has launched Personalized Imagery to help video services increase engagement by presenting the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides. Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created […]
Enterprise software platform MadHive is launching an Audience Forecaster tool to address industry-wide problems such as frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcast networks such as FOX, Scripps and TEGNA. “The concept of delivery guarantees is a […]
Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The […]
Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and […]
Video software provider Synamedia has unveiled Clarissa, which it says is the industry’s first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal critical behavioural and consumption insights. Business managers without data science skills can now unlock untapped potential and find new connections in their data to make […]
ITV has announces a raft of new appointments across its data division, as Group Chief Data & AI Officer Sanjeevan Bala is named one of dataIQ’s 100 most influential people in data. Lara Izlan has been promoted to Director of Data Strategy and will be responsible for developing and delivering data and AI value use […]