Advanced Television

Big Data

Parrot Analytics, Guinness find most in-demand TV

Parrot Analytics, the big data TV analytics firm specialising in audience demand measurement worldwide, has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics’ global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series […]

August 29, 2018

Report: Marketers struggling to master Connected TV ads

By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population, and will add around 183 million more viewers to the US connected TV audience in 2018. With such a large installed base, connected TV ad […]

August 24, 2018

SoftBank: “AI will be humankind’s biggest revolution”

Masayoshi Son, founder, chairman and CEO of Japanese media conglomerate SoftBank, speaking at the company’s Q1 earnings report, brought the market up-to-date on its Vision Fund. He explained how in SoftBank’s view computing power was expanding so rapidly that many industries, especially in technology and engineering, would be adopting Artificial Intelligence (AI). “AI is the […]

August 8, 2018By Chris Forrester

Samsung €19.25 billion R&D for 5G, AI, SoC

Samsung said it wanted to build “an innovation ecosystem” for the coming years. As part of its three year plan, it will bolster its team of AI researchers to 1,000 across its R&D centres worldwide. The company said: “Samsung expects innovations powered by AI technology will drive the industry’s transformation, while the next-generation 5G telecommunications […]

August 8, 2018