Narrative, a data commercialisation platform and marketplace making the data economy more transparent and efficient, has announced a strategic relationship with Inscape, a provider of smart TV viewing data. By integrating Inscape’s ACR-generated, glass level insights from more than 11 million smart TVs into Narrative’s raw data marketplace, companies gain access to a suite of […]
FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers and marketers increasingly look to efficiently reach audiences. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers […]
The European findings of the 2019 Pay-TV Innovation Forum, a global research programme designed to explore the biggest challenges and opportunities facing the pay-TV and content industries, produced by content protection and multiscreen television solutions provider NAGRA in partnership with research and strategy consultancy MTM, highlights that pay-TV executives are becoming more optimistic about responding […]
Gracenote, a Nielsen company, is launching Gracenote Video Popularity Score, a new data offering which enables entertainment providers more effectively to understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogues. The new solution is part of Gracenote’s Advanced Discovery suite of […]
International content consultancy 3Vision has confirmed that all3media international will be joining a growing list of major distributors and buyers in using the 3Vision Show Tracker tool to drive forward its global distribution plans. The 3Vision Show Tracker service tracks the distribution of over 300 scripted TV series in major global markets. It monitors over […]
Blockgraph, an initiative spearheaded by FreeWheel, a Comcast Company, and its industry partners, has released a whitepaper entitled ‘Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry’, exploring the current approaches for data sharing in the TV industry. The paper offers practical advice for companies moving […]
Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted by Advertiser Perceptions and found advertisers claimed 20 per cent of their TV spending was data-driven in 2018; it’s on course to be 29 per […]
Neil Sharpe, Product Marketing Director at content and revenue protection specialist Friend MTS, has described streaming piracy as a “sophisticated, industrial scale problem”, but suggested that with the right techniques, tackling it is not an insurmountable task. Speaking at SportsPro Live in London, Sharpe told delegates that research from market analyst firm Ovum estimated that […]
According to the findings of the Q1‘19 State of the Streaming TV Industry report from real-time decisioning platform Conviva, year-over-year viewership grew 72 per cent and the rate of consumption growth increased by 49 per cent. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, […]
We may be living through a golden era for content, but it is also the age of big data audience analysis, empowering broadcasters with more information than ever before to make their renewal and cancellation decisions. Ampere’s analysis of renewals and cancellations between September 2018 and March 2019 reveals that the streamers have been the […]