Connected entertainment platform specialist VIZIO has unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices. The expansion is fuelled by a partnership with consumer credit reporting agency TransUnion to incorporate its TruAudience Identity and Data […]
Connected TV technology provider Sabio has entered into a definitive asset purchase agreement to acquire all of the assets of US-based CTV supply side platform Vidillion in a combined stock-and-cash transaction. The Acquisition will be an Arm’s Length Transaction, as such term is defined in the policies of the TSX Venture Exchange. The Acquisition is […]
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]
CRM specialist Salesforce and cloud platform AWS have uunveiled an offering that they say combines high-quality video streaming technology with unique viewer data and feedback analysis tools to help content distributors deliver more scalable, personalised viewer experiences. “Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content […]
Audience measurement services specialist Kantar has launched Video Streaming Report. Starting in Brazil, the tool enables subscribers to obtain a full picture of the viewing landscape. Through a single dashboard, data will be published daily, reporting viewing across all broadcast TV and VoD platforms including Globoplay, Netflix and YouTube. According to Kantar, the new service […]
Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]
The Global Internet Phenomena Report from network intelligence specialist Sandvine, which aggregates data from more than 160 Tier 1 and Tier 2 fixed and mobile networks worldwide, reveals what the company describes as “unprecedented” trends, including: Rapid growth of 1 Terabyte per month ‘heavy app users’, a trend that is expected to accelerate with the […]
Aiming to provide a scalable managed service for global media companies that leverages capabilities developed and deployed by leading media and technology companies, media and entertainment technology specialist Comcast Technology Solutions, has launched a new service, Video Artificial Intelligence (VideoAI), for customers across the globe. VideoAI is a software-as-a-service (SaaS) that can help companies understand […]
NBCUniversal has agreed what it describes a “multi-year landmark deal” with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. iSpot.tv will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]
Mediaocean, the platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and […]