Advanced Television

Big Data

Comscore Everywhere measurement standard launches

Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]

January 6, 2022

Nielsen CTV Streaming Signals ads solution

In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, audience measurement, data and analytics specialist Nielsen is launching Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. Claimed as a first-of-its-kind […]

January 5, 2022

Data: Holiday season ad fraud on the rise

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) highlight the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyses over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to […]

December 16, 2021

iSpot, LG Ads Solutions smart TV data deal

Real-time cross-platform TV ad measurement specialist iSpot has agreed a four and a half year licensing deal for all smart TV data from LG Ads Solutions, the advertising and data platform from LG Electronics. The deal gives iSpot access to LG on-the-glass programme and ad data from more than 20 million opted-in smart TVs from […]

December 15, 2021

Audience Predict content analytics from Gracenote

Content solutions specialist Gracenote has unveiled Audience Predict, a content analytics tool that forecasts potential future entertainment programming performance. Leveraging Gracenote content metadata, currency-grade syndicated Nielsen audience measurement data and advanced machine learning technology, Audience Predict is designed to equip content distributors and owners with predictive insights to make strategic decisions that maximise return on […]

December 8, 2021

Red Bee partners with Stats Perform

Global media services company Red Bee Media has partnered with Stats Perform, a provider of sports data and AI. Stats Perform’s deep sports data provides the foundation for predictive sports analysis used throughout various sports industries, including professional team performance, digital, media, broadcast and legal sports betting. “Working with Stats Perform enables us to add […]

December 8, 2021

BARB SVoD upgrade puts Squid Game in top 10

BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]

November 30, 2021

Nielsen plans more accurate metrics

Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]

November 22, 2021

Gracenote, Crackle Plus content discoverability collab

AVoD service operator Crackle Plus, a Chicken Soup for the Soul Entertainment company, has agreed a new collaboration with entertainment metadata and content ID provider Gracenote. With this agreement, Crackle Plus systems will use Gracenote entertainment metadata and unique Gracenote IDs to make Crackle, Popcornflix and Chicken Soup for the Soul streaming service titles more […]

November 19, 2021

Analyst: Pay-TV 3.0 is here

Analyst firm TDG suggests that its vision of the pay-TV industry evolving through three generations is now becoming a reality, noting that at the recent StreamTV World conference, Amazon announced it was testing data sharing arrangement with Discovery. Limited to Prime Video Channels and Discovery+ in Europe, general manager of Prime Video Channels Europe, Elisabetta […]

November 3, 2021By Colin Mann