Advanced Television

Big Data

Report: 2022’s TV ad rankings

TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

January 5, 2023

Videoamp, WBD audience measurement deal

Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]

January 4, 2023

DoubleVerify earns MRC accreditation

Digital media measurement, data and analytics software platform DoubleVerify (DV) has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics and performance solution. “Earning MRC accreditation for DV Authentic Attention, in an environment where ad dollars are increasingly scrutinised for accountability, advances our commitment to develop independent media quality […]

January 4, 2023

Disney, VideoAmp cross-screen measurement integration

Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]

December 2, 2022

Adform rolls out Comscore Predictive Audiences

Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

December 1, 2022

IABM, Caretta Research partnership

IABM, the international trade association for broadcast and media technology, has announced a data partnership with Caretta Research, a specialist market analysis and research company. Caretta Research becomes the exclusive provider of broadcast and media technology market sizing data to IABM. Having worked with IABM in defining the BaM Content Chain segmentation, Caretta already has […]

December 1, 2022

Survey: 88% Canadian net users reachable by CTV

Eighty-eight per cent of Canadian Internet users are now reachable by connected TV (CTV), with 60 per cent of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by connected TV and cross-screen advertising specialist LG Ad Solutions to understand consumer perceptions and behaviours related to […]

November 22, 2022

Research: 30% of US internet homes are OTT hoppers

Consumer research from Parks Associates finds that 83 per cent of US internet households now subscribe to at least one OTT service, while 45 per cent still subscribe to the traditional linear pay-TV service model. Parks Associates’ whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed in partnership with FPT Software, addresses the increased […]

November 21, 2022

Making Science brings GAUSS Connected TV to UK

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has launched Gauss Connected TV, a platform that integrates planning and reporting, and provides insights on cost by channel, and incremental reach of CTV over linear.  Through the platform, marketers can manage TV planning with the distribution of investment between media […]

November 21, 2022

TelevisaUnivision, Omnicom data partnership

TelevisaUnivsion, the Spanish-language media and content company, has announced Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the US Hispanic population. Now covering nearly 100 per cent of US Hispanic Households, TelevisaUnivision’s propriety data graph will integrate […]

November 18, 2022