Advanced Television

Big Data

Comscore touts media measurement capabilities

Bill Livek, Chief Executive Officer and Executive Vice Chairman of cross-platform media evaluation specialist Comscore, has written an Open Letter to the industry expressing his belief that Comscore is the only measurement currency qualified to successfully take on the challenges of modern media measurement, with the only path forward being measurement built on a foundation […]

October 28, 2021By Colin Mann

LaLiga Tech unveils technology solutions

LaLiga Tech, the spun-off technology division of Spain’s premier football league La Liga, has marked its official launch by revealing the range of technology solutions it can offer to the global sports and entertainment industry, while also confirming new agreements with World Padel Tour and communications specialist Millicom. LaLiga Tech combines the experience of an […]

September 30, 2021By Colin Mann

Gracenote supports IPG Mediabrands initiatives

IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with important but underserved audiences. Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming. Equipped […]

September 23, 2021

CSG enhances ZEE5’s entertainment experiences

Customer engagement solutions specialist CSG has reinforced its relationship with Indian OTT streaming service platform ZEE5. Using CSG’s customer data platform, ZEE5 integrates its customer data with a single, unified platform that takes a data-driven approach to create what CSG describes as exceptional customer experiences. Easier and faster access to customer data worldwide generates comprehensive […]

September 14, 2021By Colin Mann

Extreme Reach, BrightLine, personalised ad partnership

Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]

August 18, 2021

Integral Ad Science acquires Publica

In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]

August 10, 2021

Parrot Analytics informs YouTube, Google TV programming

YouTube and Google TV have incorporated global content demand analytics specialist Parrot Analytics’ global audience demand data and entertainment consulting services to help make insight-driven content decisions. Parrot Analytics’ data products provide near real-time updates on the most in-demand TV series and streaming platforms in any market in the world. The insights help inform YouTube […]

August 10, 2021

ThinkAnalytics powers Tata Sky Binge aggregation

Indian content distribution platform Tata Sky is delivering OTT aggregation with the introduction of Tata Sky Binge. Content discovery and viewer analytics solution provider ThinkAnalytics’ Think360 cloud-based personalised content discovery and viewer engagement platform is now live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app. Binge subscribers now benefit from personalised […]

July 29, 2021

Innovid goes public via $1.3bn merger

Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]

June 24, 2021

JW Player raises $100m Series E financing

Video software and data insights platform JW Player has raised $100 million in Series E funding from LLR Partners. The latest investment comes on the heels of record video streaming growth and strong profitability during the previous 12 months. With this financing, JW Player will accelerate product innovation to meet the rapidly changing demands of […]

June 24, 2021