Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has launched Gauss Connected TV, a platform that integrates planning and reporting, and provides insights on cost by channel, and incremental reach of CTV over linear. Through the platform, marketers can manage TV planning with the distribution of investment between media […]
TelevisaUnivsion, the Spanish-language media and content company, has announced Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the US Hispanic population. Now covering nearly 100 per cent of US Hispanic Households, TelevisaUnivision’s propriety data graph will integrate […]
Channel 4’s commercial division, 4Sales, has announced a new data partnership with Nectar360, the UK loyalty programme, that aims to enhance advertiser targeting on Channel 4’s streaming platform, All 4. FMCG brands will now be able to tailor their adverts on All 4 to groups of users based on their recent shopping habits within Sainsbury’s […]
Findings from converged TV delivery, personalisation, and measurement advertising platform Innovid’s report, The Great Unification of Converged TV, reveal that 80 per cent of respondents increased their converged TV investments year over year. In addition, of the more than 250 senior brand and agency respondents polled in September 2022, nearly all (92 per cent) said […]
Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]
Following the recent announcement that Netflix has signed up to UK television audience ratings service BARB, the bureau is making its reporting of Netflix viewing widely available. Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as […]
Genius Sports, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has expanded its Official Tracking Data partnership with Football DataCo (FDC), the data rights holder of UK football, to capture sub-second and skeletal tracking data across the Premier League. Genius Sports will continue as the Official Tracking […]
Netflix has revealed Q3 results that it says “slightly exceeded” its forecast. Global subscriber numbers were 223.09 million, up from 220.67 million in Q2, following two quarters of declines. Revenue of $7.93 billion (€8.64bn) and earnings per share of $3.10 also exceeded forecasts of $7.84 billion and $2.19. “After a challenging first half, we believe […]
Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]
Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]