A survey of the content viewing behaviour of Hong Kong consumers from CASBAA, the trade association for the video industry and ecosystem in Asia Pacific, reveals that close to one in four consumers (24 per cent) use a TV box which can be used to stream pirated television and video content. These TV boxes, also […]
UK multiplay telco BT has become the first major UK pay-TV provider to offer Amazon Prime Video access via a set-top box – giving customers the ability to access Prime Video’s TV & movie content at the push of the button. The move – revealed by advanced-television in mid-May 2018 – forms part of BT’s […]
To coincide with its coverage of the World Cup tournament in Russia, the BBC has updated its connected TV app. In a blog post, Neil Hall, Head of Product at BBC Sport, outlined the enhancements that have been made to the app: “We want to give people the best-possible World Cup experience and our online […]
Research by Ampere Analysis reveals that online households now own an average of 4.5 different types of connected devices. The research also shows that they’re every bit as attached to the technology brands that manufacture their hardware as they are to the online services this hardware enables them to access. The survey of 22,000 respondents […]
Parks Associates research finds nearly 40 per cent of US broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services. “Every product […]
The UK’s major broadcast companies have signed a new five-year agreement to accelerate digital terrestrial TV service Freeview’s transition to a fully hybrid platform, providing the best in free-to-view live and on-demand TV. The collaboration between BBC, ITV, Channel 4 and network operator Arqiva – the four shareholders of Digital UK – will see an […]
Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78 per cent of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to a SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions. While only 2 […]
Amazon has unveiled Fire TV Cube, a hands-free 4K streaming media player with Alexa, allowing users to control their TV from across the room. Fire TV Cube uses multi-directional infrared technology, cloud based protocols and HDMI CEC, that—combined with Alexa—let users control their compatible TV, sound bar, A/V receiver, and cable or satellite box. “We […]
Video marketing platform Innovid has released its annual global video benchmarks report, highlighting the growth and impact of data-driven video (DDV) and connected TV (CTV), based on a year-long study analysing thousands of video campaigns with billions of impressions across 340+ global brands. The report covers data collected throughout 2017, delving into baseline performance for […]
According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginning of 2018. Parks Associates’ consumer data indicates