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DoubleVerify neutralises ‘SmokeScreen’

DoubleVerify neutralises ‘SmokeScreen’

Digital media measurement, data and analytics platform DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme, dubbed ‘SmokeScreen’, which caused screensavers to hijack CTV devices to generate…

Data: SVoDs maintain 2020 pandemic gains

Data: SVoDs maintain 2020 pandemic gains

The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva. Conviva’s Q2…

Samba TV launches SambaID

Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba…

Integral Ad Science acquires Publica

In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has…

LG Channels: Upgrades, global expansion

LG Channels: Upgrades, global expansion

LG Electronics (LG) is upgrading its free, premium content streaming service, LG Channels, to provide an enhanced viewing experience for LG smart TV customers. In addition to the redesigned UI,…

Football Corner on Toshiba Smart UK TVs

The interactive football viewing companion app offers a football-filtered electronic programme guide for up to seven days ahead, as well as real-time updates, insights, and statistics for matches, and tournaments…

Comscore connected TV measurement boost

Comscore connected TV measurement boost

In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and…

Report: App-based video consumption up 361%

Report: App-based video consumption up 361%

To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore…

Docustream on Samsung TV Plus in India

Docustream on Samsung TV Plus in India

Content aggregator SPI/FilmBox has expanded its distribution deal with Samsung Electronics’ free streaming service, Samsung TV Plus to include SPI’s brand-new ad-supported digital channel Docustream in India. Docustream’s documentaries are…

Amazon: Champions League in Italy in HDR

Amazon: Champions League in Italy in HDR

Amazon has announced it will air the UEFA Champions League in Italy in streaming 4K HDR. A total of 17 matches will be shown per season, every Wednesday, for three…

Study: Pandemic TV habits here to stay

Study: Pandemic TV habits here to stay

As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic…

Flashtalking, TVSquared incremental reach partnership

Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers…

Roku Q2: Record revenue growth

Roku Q2: Record revenue growth

Streaming platform and device specialist Roku says it delivered a strong second quarter, with record revenue growth driven by exceptional performance in platform monetisation. “Audiences, content, and advertisers continue their…

Redbox app on Samsung Smart TVs

US movie and entertainment provider Redbox has added even more ways for its 40 million customers to enjoy entertainment with the addition of Free Live TV and Free On Demand…

Transmit in IAB’s CTV Creative Best Practices Guide

Transmit, the streaming media ad platform, has announced its inclusion in the Interactive Advertising Bureau (IAB) inaugural CTV Creative Best Practices Guide. Transmit’s platform improves the overall CTV ad experience…

Fandango, Vudu platform merger

Fandango, Vudu platform merger

Digital entertainment network Fandango is uniting its two popular movie and TV streaming services, Vudu and FandangoNOW, creating what it says is a bigger, better on-demand entertainment platform on Vudu.…