Captify, a search intelligence platform for the open web, has announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data. This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV […]
Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]
ViewLift, a specialist in end-to-end streaming and OTT solutions, has announced the launch of the LIV Golf Plus app on Roku and Samsung Smart TVs. The app, built by ViewLift, can be viewed on Android, iOS, and is now available for download worldwide on Roku and all Samsung models manufactured from 2019. “By enabling Roku […]
Vizio has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs. Vizio viewers now have access to the NFL app and NFL+, the League’s direct-to-consumer streaming service. Available across devices in the US, NFL+ now includes a live stream of NFL Network and NFL RedZone, […]
DAZN and Vidaa have extended and expanded their partnership with new multi-year deal focusing on new markets and joint marketing initiatives. Vidaa is a smart TV operating system and content platform that powers over 200 smart TV brands, including Hisense and Toshiba. Vidaa and DAZN have partnered to bring its sporting content to audiences around […]
Roku, the TV streaming expert, has launched a range of new Roku TV models in the UK with Currys-owned brand JVC. Ranging from 24” to 43”, with prices starting at £169.99, the new JVC Roku TV models come in both HD and Full HD resolution with HDR10 picture quality. “The Roku OS delivers a smart […]
Paramount+ and VIDAA have announced that Paramount+ is now available on Hisense Smart TVs, powered by VIDAA, across the UK. The UK is the latest addition to the partnership, which brought the streaming service on Hisense Smart TVs in Australia, Latin America and Canada earlier this year. Hisense TV owners in the UK can now […]
The Petaling Jaya Sessions Court in Malaysia has charged salesperson, Nazwan Bin Zainal Abidin RM33,000 (€6,643) for selling TV boxes pre-loaded with unauthorised Astro content under Section 43AA(1)(h) Copy Right Act 1987. He pleaded guilty to the charges and paid the fine. Nazwan committed the offence on June 14th 2023 at a retail outlet at […]
Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]
WaterBear Network – the free streaming platform dedicated to documentaries that aim to spark change in the world – has announced its expansion across Scandinavia on Samsung TV Plus. This makes the channel available to users in Norway, Finland and Denmark, following a successful launch in March 2022 for users in the UK, Australia, New […]