FreeWheel, a Comcast company and advertising management solution, has published its Q4 2018 Video Marketplace Report (previously the Video Monetisation Report), which shows the line between linear and digital TV is increasingly disappearing, as the TV and premium video landscape evolves. In Europe, confidence in premium video continues to grow, with overall ad views in […]
Analyst and consultancy firm Ovum predicts TV market will have multiple drivers in the forecast period. There will be steeper smart TV/4K TV growth in developing countries over the next few years as first-time smart TV consumers in these markets begin to purchase the devices en masse. To date, smart TV uptake has been slower […]
Foxxum, global player in TV solutions, has announced a new partnership with iflix, the Southeast Asian streaming service. As part of the deal, the iflix app will be made available on all Foxxum-enabled devices in key markets, including Malaysia, Indonesia and the Philippines. Now available to over one billion consumers throughout Asia, the Middle East […]
Telaria, a software platform for managing video advertising, in partnership with Hulu, has published research demonstrating how connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study, Emerging Alliances: How CTV and DTC Brands are Upending Traditional Paradigms for Performance-Minded Marketers, found […]
Tru Optik, an audience intelligence and data-management platform (DMP) across OTT and connected TV has announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The […]
Innovid has released its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalised video campaigns and short-form mobile video. The year-long study analyses thousands of video campaigns with billions of impressions across […]
DELTA Fiber Netherlands, a broadband, TV and telephony provider in The Netherlands operating under the brands DELTA and Caiway, has chosen Metrological to provide a new, integrated TV app experience for its TV subscribers. The App Store service is now available on the new interactive TV platform in The Netherlands for all DELTA and Caiway […]
Apple finally puts some flesh on the bones, or fruit on the vine, of Apple TV. But is it really hard core about its TV proposition? Tuning in live to its launch, it was frustrating for us media watchers that we had to wait through the new News proposition, Games proposition and Pay proposition as […]
Entertainment technology and audience insights specialist TiVo has launched CubiTV for Android TV. CubiTV for Android TV is designed to be a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. According to TiVo, CubiTV for Android TV offers […]
According to a recent report from Strategy Analytics, worldwide sales of smart TVs reached 157 million units in 2018, representing 67 per cent of all TVs sold during the year. The latest research found that more than one than one in five smart TVs sold today run on the Samsung developed Tizen platform while one […]