Mediaset Spain and Google have signed an agreement to create an adserver that gathers together all metrics, data and cross-media segmentation in one single platform to easily manage digital advertising on all devices – above all connected TV and HbbTV. With the deal, Mediaset will have a unified inventory that will enable it to develop […]
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]
Ramping up its digital development, Arte has launched its VoD service, arte.tv, as an experimental channel on France’s DTT platform through the HbbTV standard. Authorised by TV regulatory body the CSA, the service will be trialled for an initial period of six months and will reach 23 per cent of the DTT homes owning connected […]
Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, which it says will provide Australians with a more seamless integration between broadcast and on-demand BVoD services. As well as providing a more streamlined way to search and discover a world of free-to-air (FTA) entertainment across more than 35 channels, it also […]
Brazilian media company Globo and infrastructure, platform capabilities and industry solutions provider Google Cloud have agreed a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google’s experience in data management, […]
New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]
Telco TV specialist Netgem has confirmed the launch of streaming service Acorn TV, claiming it as another ‘UK first’ addition to Netgem TV, the end-to-end TV service powering the UK’s growing community of Altnets and challenger ISPs. The service is available for £4.99 (€5.85) per month after a 30-day free trial. Users who sign up […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced that Amazon, Discovery and TELE System Digital have become members of the industry association. The three international players have joined the HbbTV […]
The Pearl TV group of US broadcast companies has welcomed the decision by the Federal Communications Commission to give broadcasters more flexibility when using a Distributed Television System (DTS) for NEXTGEN TV broadcasts using hybrid broadcast and broadband standard ATSC 3.0. Public and commercial broadcasters had sought the refinement of Commission rules, in order to […]
London-based full-fibre broadband network provider Community Fibre is launching new TV and phone services. It has joined forces with broadband digital TV service specialist Netgem for the TV service, Community Fibre TV, offering Londoners an entertainment platform with what it says is a “great choice of content at an affordable price”. For £10 (€11.14)/month for […]