Advanced Television

OTT

Forecast: $2bn boost from Prime Video ad tier

Following the debut of Prime Video’s ad-supported tier, analysis from Omdia reveals the streaming platform is set to generate more than $2 billion (€1.84bn) in incremental ad revenue in 2024, its launch year. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service. […]

January 30, 2024

ACE in MENA antipiracy takedown

Antipiracy coalition the Alliance for Creativity and Entertainment (ACE) has secured a major victory in its fight against content piracy in the Middle East-North Africa (MENA) region with the shutdown of Cima4U, an illegal streaming service based in Giza, Egypt. Cima4U operated 498 domains that enabled users to stream online content illegally. Through its various […]

January 26, 2024By Colin Mann

Data: Over half US homes watching FAST TV

Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between October and December 2023: Video Streaming has reached near total market saturation. By December 2023, 123 million US households held at […]

January 25, 2024

Amagi’s 10th FAST Report reveals 28% rise in global ad impressions

Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV) has announced that the 10th edition of its Quarterly Global FAST Report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the global FAST market, with increases of 15 per […]

January 25, 2024

Data: SVoD cost trumps content

TGI Global Quick View 2024 data from audience measurement specialist Kantar Media, which surveys 80,000 people in 37 countries, shows that cost is trumping content as the most important criteria for consumers. Almost half of those surveyed rated subscription prices as a significant factor when choosing streaming services (49 per cent), while 43 per cent […]

January 24, 2024

France: VoD consumption growing

In 2023, French VoD consumption made up a third (33 per cent) of overall video viewing, a rise of seven points over four years. According to the latest wave of Médiamétrieʼs TV Year report, TV, platform of all platforms, French individuals’ total video consumption reached 4h 37m in 2023, while in 2022, the live, replay, […]

January 24, 2024From Pascale Paoli-Lebailly in Paris

Little Dot Studios unveils FAST live bidding Ad Network

Digital content studio and media network, Little Dot Studios (an All3Media company), has been appointed by Blue Ant Media and Rights Booster to support monetisation of their FAST advertising inventory with immediate effect. Having successfully developed a FAST/CTV ad stack initially for its own channels, Little Dot Studios is now enabling other premium publishers with […]

January 24, 2024

Forecast: MENA pay-TV to lose $1.6bn

MENA’s pay-TV revenues will fall by $1.6 billion (€1.46bn) between peak year 2016 and 2029, mainly as a result of the OTT push and widespread piracy, according to the Middle East and North Africa Pay-TV Forecasts report from analyst firm Digital TV Research. Pay-TV revenues for 20 MENA countries will drop by 43 per cent […]

January 22, 2024

Report: Ad opportunities to drive streaming industry growth

The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally, […]

January 22, 2024

France: Les VODays returns for 2024

Trade bodies the Digital Entertainment Group International (DEGI) and the Syndicat de l’Edition Vidéo Numérique (SEVN) have confirmed the return of ‘Les VODays’, a category-wide week-long campaign to drive growth and engagement across the ever-growing French digital transactional market featuring a wide-range of compelling offers. From January 22nd to January 28th, the campaign will offer […]

January 22, 2024By Colin Mann