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FreeWheel partners with Direct Digital Holdings

Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]

February 28, 2024

Bolt+ partners with OTTera

Bolt+, the social TV platform, has partnered with OTTera, an OTT and free ad-supported TV (FAST) solutions provider. OTTera, which acts as a certified delivery vendor to leading global platforms, will also integrate its AdNet+ monetisation service to bring programmatic and direct sales advertising to Bolt+. In addition, OTTera will supercharge the Bolt+ platform with […]

February 28, 2024

Ateme transcoders integrate Verance Aspect Watermarking

Ateme, a specialist in video compression, delivery and streaming solutions with innovation at its core, and Verance, a watermarking platform that powers broadband features on broadcast television, have announced they have integrated Verance Aspect Watermarking within the audio chain of the Ateme TITAN transcoders. This integration enables wide distribution of NextGen Broadcast interactive experiences, offering […]

February 27, 2024

Analysis: US streaming revenues set to pass pay-TV

Research from Ampere Analysis finds that total revenues from streaming (including advertising revenue from hybrid streaming subscription tiers) will overtake revenues from pay-TV subscriptions in the US for the first time in Q3 2024. The new analysis comes from Ampere’s continuously updated Markets Operators data service. Streaming will continue to race ahead as traditional pay-TV […]

February 26, 2024

Ofcom sets out Media Bill regulation roadmap

UK broadcast regulator Ofcom has set out its plans for putting the Media Bill into practice, once it becomes law. The Bill represents the first major update to media legislation for 20 years. It takes forward many of Ofcom’s recommendations to deliver a stronger system of public service media fit for the digital age, following […]

February 26, 2024By Colin Mann

ThinkAnalytics, Channel 4 renew partnership

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

February 26, 2024

Canal+ ups Viu stake

Canal+ Group has increased its stake in Viu, the Asian OTT platform, to 30 per cent, in accordance with the terms of the transaction announced on June 21st 2023. For the French media group, owned by Vivendi, this increase marks a further step in its plan to make Asia its next growth driver, through its […]

February 26, 2024

Research: Sports may settle streaming wars

In the battle for traditional and streaming TV subscribers, unique content is viewed as the silver bullet. But scripted originals no longer fit the bill: after years of peak TV spending, every platform has at least one. Sports, however, are still unique. If viewers want to watch the NFL, the NBA, or the Premier League, […]

February 23, 2024

Research: Transparency biggest obstacle in CTV advertising

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

February 22, 2024

Viaplay reiterates 2024 guidance following reset

Viaplay, the troubled Sweden-based streaming company, posted a 3 per cent increase in Q4 organic sales despite a slight decline in the Nordic region, its key market. Following a mass restructuring, sales stood at SEK4.3 billion (€0.39bn) in the quarter, compared with SEK4.67 billion in the same quarter last year, and the operating loss was […]

February 22, 2024