Guidelines have been published for video bloggers (vloggers) who enter marketing relationships with brands. The new rules encourage vloggers to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority […]
Comcast is reportedly preparing to launch a new video platform branded ‘Watchable’, which will aim to take on the likes of YouTube and DailyMotion. Business Insider reports that Comcast is gearing up to launch its “major new video platform” in the coming weeks and has already teamed up with heavyweight players for content – including […]
Facebook is set to start paying some video creators for uploading clips as it seemingly seeks to directly take on YouTube. The social media giant is launching a ‘Suggested Videos’ feed that curates a sequence of clips, interspersed with adverts. Videos that keep users watching for longer will earn a greater share of the revenue […]
YouTube has announced that YouTube Gaming will launch in the UK and US later this summer, a new app and website designed to keep users connected to the games, players, and culture that matter most to them, with videos, live streams, and the biggest community of gamers on the web – all in one place. […]
Minecraft is now officially the most watched game of all time on YouTube. YouTube launched 10 years ago, back in February 2005. Since then more than 42 million Minecraft-related videos have been uploaded. According to the video-sharing site, the construction game has also become the second most searched-for term, behind “music”. The stats back up […]
Google reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar. Revenue for the quarter that ending March rose 12 per cent to $17.26 billion, from $15.42 billion a year earlier. “Excluding the net impact of foreign currency headwinds, revenue grew a healthy 17 per cent year […]
Minecraft remains the most popular game franchise on YouTube by a considerable margin, with videos of the crafting game notching up 3.9 billion views in March 2015 alone according to a chart produced by research firms Newzoo and Octoly. Minecraft was well ahead of second-placed Grand Theft Auto, with its videos attracting 1.4 billion views […]
Amino’s latest range of IPTV/OTT devices now support YouTube on TV – allowing consumers to view videos from the online video portal full screen on their televisions. The A150/A550 and Live Advanced Media Platform device series both completed certification approval recently and will now include the YouTube on TV HTML5 application. An Amino […]
YouTube will launch a subscription version of its online video service, for which viewers will pay to remove its advertising. The Google-owned video portal revealed its plans in an email to channel owners, while also informing them that if they do not sign up to participate, they will have to set all their videos to […]
YouTube is preparing to take on gaming broadcaster Twitch TV with its own live game streaming service. The online video giant has been interested in live game streaming since its owner, Google, allegedly bid for Twitch last May, according to tech site Daily Dot. In the end, Twitch accepted a $970 million offer from Amazon. […]