Nielsen has announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and […]
Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, 46 per cent of UK viewers signed up to additional streaming services and video viewing increased
VA Media, the APAC social video monetisation agency, has launched a new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts 20 million views monthly. The newly announced fee-based service is […]
YouTube has unveiled YouTube Shorts – a new short-form video experience for creators and artists who want to shoot and share short videos on their mobile phones. Shorts will begin rolling out in India – a market where short-form video sharing app TikTok is already hugely popular – this week. In a statement, YouTube explained: […]
The European Union’s highest court has ruled that online platforms don’t have to disclose the personal data – email addresses, telephone numbers or IP addresses – of users who illegally upload movies and copyright material. German film distributor Constantin had requested that YouTube provide details of users who had uploaded their films Parker and Scary […]
Research from King’s College London and Ipsos Mori reveals that people who get their news from social media are more likely to believe in such coronavirus conspiracy theories. In an online survey of over 2,000 people carried out in late May, 30 per cent thought that the coronavirus was created in a lab, up from […]
Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]
Who are the new Indian online video viewers? According to Google, they’re 15-34 year-olds (73 per cent) who Google videos whenever they wish to learn something. The search giant revealed these details in a report titled the Indian online video viewer based on viewership patterns and behaviour on its video-streaming platform, YouTube. The report highlights […]
Interpret newest GameByte report, which tracks the gaming behaviour of kids age 3-12 in the US, has revealed a clear leader in the video content wars among younger gamers. Across mobile, console, and PC, YouTube is consistently ranked within the top-3 main sources for kids to learn about new games. For mobile game information in […]
On March 20th, video sharing site Dailymotion made the decision to reduce the bandwidth required to broadcast videos on its platform to address the risk of network saturation. The end of the confinement period in France marks the return to normal for the platform, which will again broadcast its videos in UHD definition, Full HD […]