Metrics boost for fraudulent video monitoring
Big data and business intelligence online media services specialist NPAW (Nice People At Work) has revealed overlapping metrics built into its YOUBORA Infinity platform to help subscription-based video-on-demand services (SVoD)…
YouTube rolls out redesign
To mark 12 years since its launch, Google’s online video portal YouTube is undergoing a redesign – with a brand new logo – and adding a raft of new features.…
TV helps YouTube to 1.5bn monthly viewers
YouTube is racking up 1.5 billion monthly viewers in part through a big jump in big-screen viewing, according to parent company Alphabet at its Q2 results. Google CEO Sundar Pichai…
BuzzMyVideos launches Thumbnail Editor
BuzzMyVideos, the next-generation and creator-first digital media company, has announced the launch of a Thumbnail Editor, their new audience development tool, which is designed to increase content discoverability and reach…
UK swaying towards UGC for trustful news
A study from Newsflare reveals the current level of mistrust for the UK media, with findings showing just 22 per cent of people always believe the information reported by news…
Nielsen mobile measurement for YouTube ads
Nielsen has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web…
Saudis biggest consumers of TV on phones & tablets
In a 13-country study by Ampere Analysis, Saudi Arabian internet users top the list for accessing TV and video content online. They are also setting the pace for viewing that…
AP, SAM launching AP Social Newswire
The Associated Press will work with social media management platform SAM to launch the AP Social Newswire, a feed of user-generated content (UGC) being vetted and verified by AP’s social…
YouTube: “We are good for music industry”
The music industry is navigating a period of significant change. But while physical sales have been on the decline, advertising- and subscription-funded streaming have been a source of growth. In…
YouTube workshops tackle fake news
YouTube is launching a new campaign to take on the issue of fake news. The Google-owned video streaming giant says it will put on workshops aimed at 13 to 18-year-olds…
YouTube blocks ads on channels under 10K views
YouTube is pulling ads on channels with under 10,000 views, sot it can “determine the validity” of a channel before it is monetised. YouTube said that by upping the threshold…
Google to overhaul ad policies
Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last…
Survey: ‘Content anytime’ now a habit
End-to-end OTT TV solutions provider SPB TV’s survey of a sample of 50,000 respondents out of its 60 million-user base digs looking for insights that elucidate viewer preferences highlight a…
Comcast to launch YouTube on Xfinity X1
Comcast and Google have announced a deal that will see the YouTube app launch on Xfinity X1 across the US later this year. X1 customers will be able to access…
YouTube to axe long, unskippable ads
YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and…