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Study: YouTube viewing shifts to Connected TVs

Integral Ad Science (IAS) a global player in digital ad verification, has released research revealing that consumers prefer YouTube to all other ad-supported streaming services on Connected TV (CTV), while brand safety and suitability are also top of mind. Surveying over 1,000 US consumers, the report from IAS demonstrates that YouTube ranks as consumers’ top […]

May 6, 2021

Zig Zag creates Southgate doc for YouTube Originals

Zig Zag productions will deliver the Raise Your Game with Gareth Southgate documentary in June as part of YouTube’s Originals series, ahead of the rescheduled Euro 2020 tournament. This feature documentary will provide an insight into the life of the current England manager. A line-up of YouTube creators – including ChrisMD, SV2, Yung Filly, and […]

April 22, 2021By Nik Roseveare

Report: Americans watch 42min of mobile video per day

During the pandemic year, Americans watched nearly 42 minutes of video per day on their mobile devices, with growth in time spent on video apps paced by Gen Z (up 44 per cent) and Baby Boomers (up 10 per cent). This data comes from The Pandemic Year in Mobile Apps report, obtained through GWS’ OneMeasure […]

March 24, 2021

YouTube removes 30,000 vaccine misinformation clips

YouTube has removed more than 30,000 misleading Covid-19 vaccination videos in the past five months. A YouTube spokesperson told the BBC that the videos contradicted vaccine information from the World Health Organization (WHO) or health authorities such as the NHS. In October 2020, YouTube banned vaccine misinformation in a bid to clamp down on attempts […]

March 15, 2021

YouTube: “Viewers leaving behind traditional primetime”

In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]

March 11, 2021

YouTube: “Trump ban not permanent”

Susan Wojcicki, YouTube’s chief executive, has said the video-sharing platform may lift Donald Trump’s suspension, if the threat of “real-world violence” decreases. Wojcicki said the Google-owned company will look at government warnings and violent rhetoric to determine when it’s safe to lift the suspension. Trump’s YouTube account has been suspended following the Capitol Hill riot […]

March 5, 2021

Universal pulls music from Triller

Universal Music has removed all of its tracks from video sharing app Triller after alleging payments are being withheld to its artists. Triller, a TikTok rival, allows users to create and share short videos, often set to music. The move means that songs from global superstars including Rihanna, Billie Eilish, Taylor Swift, Lady Gaga, Lana […]

February 5, 2021

Netgem: Xmas TV viewing up 27% from 2019

In a Christmas period like no other, Netgem, the end-to-end TV service for the UK’s growing ‘Altnets’ and challenger ISPs, reveals the busiest ever Christmas season on record, with a 27 per cent year-on-year increase in TV viewing compared to Christmas  2019. This is across Freeview live and on demand as well as additional services […]

January 22, 2021

YouTube suspends Trump channel

YouTube is the latest social network to suspend US President Donald Trump, joining the likes of Twitter, Facebook and Instagram. The Google-owned video sharing service has prevented Trump’s account from uploading any new content or live-streaming for a minimum of seven days, and has said it could extend the period. “After review, and in light […]

January 13, 2021

EFL anti-piracy campaign

The EFL, which administers the second, third and fourth tiers of professional football in England, alongside all 72 of its member Clubs, has launched a campaign aimed at discouraging the illegal streaming of fixtures, warning that doing so will take vital revenue away from Clubs. The outbreak of Covid-19 and subsequent behind-closed-doors matches mean that […]

November 23, 2020By Colin Mann